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Senior Content Writer & StrategistFull Time | Hybrid | Mumbai
At FZK Media, you’ll own both the thinking and the writing behind founder content.
We work across Instagram, LinkedIn and YouTube, building content around founders, their expertise, their businesses and the ideas they want to be known for.
This is a senior role. We’re looking for someone with a strong body of work, proven content performance and the ability to think beyond individual pieces of content.
What you’ll be responsible for :
- Own the content process from research and ideation through strategy, hooks, angles, scripting, revisions, and the final copy and creative direction.
- Develop content around founders and their personal brands, while understanding how their expertise, personality and positioning should show up across platforms.
- Write strong short-form scripts and copy for Instagram (primary platform) - designed around attention, retention and shareability.
- Develop LinkedIn content and long form YouTube content with platform specific thinking rather than repurposing the same idea everywhere.
- Identify opportunities to create original content IPs, recurring formats and brand IPs that can scale beyond individual posts.
- Shape concepts and creative direction across writing, structure, format and execution, and work with editors and other creatives to bring those ideas to life.
- Study platform behaviour, trends, formats, audience behaviour and content performance, and turn those observations into better ideas and stronger work.
- Review performance data and use it to improve future content and the core strategy rather than treating publishing as the end of the process.
Experience Level/Body of work :
- 20-30M+ cumulative views from short-form content with meaningful ownership of the writing, scripting or creative thinking.
- Proven personal branding experience, especially with founders, executives or creators.
- Experience creating original content IPs and recurring formats, with examples that ran across multiple pieces.
- Experience creating or shaping brand IPs.
- Proven creative direction experience across concepts, copy, formats and execution.
- Strong practical experience across Instagram, LinkedIn and YouTube, with short form content being the core part of your work.
- A portfolio with published work, live links and actual performance data available.
- A body of work that shows repeated strong performance - singular viral outliers not recommended.
- Strong communication ability to explain why a piece worked, why another did not, and what you would change based on the data.
- Strong writing fundamentals and a distinct sense of voice.
Note - AI can support your process for research, but it should not be doing the thinking or writing for you.
What we're looking for :
We care more about what you have repeatedly created and what happened after it was published than the number of years on your CV.
You should be able to show:
Scale of work → your actual ownership → performance → repeatability → IP → creative judgment.
Click on Apply to know more.
