House of UGC
Website:
houseofugc.in
Job details:
Job Title: Senior Content Strategist
Location: On-site
Experience Required: 3–4 Years
Salary Range: ₹45,000 – ₹50,000/month
About the Role
We are looking for a highly creative and insight-driven Content Strategy Lead who can shape content direction, identify winning trends, and build strong narrative frameworks across platforms. The ideal candidate should understand audience psychology, social media trends, and content performance, while bringing fresh and scalable ideas to the creative team.
Key Responsibilities
Develop and lead weekly content strategy across platforms
Create strong hook banks and content angles for high-performing content
Conduct regular trend analysis and identify viral content opportunities
Perform competitor analysis to understand market positioning and content gaps
Build narrative buckets and content themes aligned with brand goals
Work closely with writers, editors, and the creative team to improve overall content quality
Reduce repetitive scripting by introducing fresh storytelling approaches and formats
Contribute to overall creative direction and content ideation
Analyze content patterns and audience behavior to improve engagement and retention
Requirements
3–4 years of experience in content strategy, creative strategy, or social media content planning
Strong understanding of digital content trends and audience behavior
Ability to generate content insights and scalable creative ideas
Experience working with content teams, writers, and creative departments
Good understanding of Instagram, YouTube, and short-form content ecosystems
Familiarity with AI tools for content research, ideation, or workflow enhancement is a plus
Strong communication and organizational skills
What We’re Looking For
Someone who thinks beyond repetitive content formats
Strong storytelling and content structuring ability
A proactive and research-oriented mindset
Ability to balance creativity with performance-driven thinking
Interested candidates can apply on hr@mavikshouse.com
Click on Apply to know more.