Aatm Nirbhar
Website:
aatmnirbhar.com
Job details:
About Aatm Nirbhar
Aatm Nirbhar works at the intersection of women's mobility, livelihoods, and economic empowerment. Through various, we train women in non-traditional skills and open pathways to dignified, mobility-linked work pan-India. Our strongest asset is the real stories of transformation happening on the ground — and we are now building the communication infrastructure to ensure those stories reach and shape the right audiences.
The Opportunity
This is a leadership role. You will work directly with the Founder, set the communication strategy, build and manage a small execution team, and drive audience growth across platforms. Over time, you will take ownership of performance marketing currently managed by an external agency.
This is a strategic communication and growth leadership position for someone who wants to build narrative authority for a mission-driven organisation.
What You Will Own
Content & Brand Strategy
- Define and lead the content strategy across platforms (Instagram, LinkedIn, YouTube, WhatsApp)
- Build a unified brand narrative across the organisation's programs and audiences
- Develop content systems, workflows, and calendars that enable consistent, high-quality output
- Translate field insight and beneficiery stories into compelling content formats
- Own the long-term brand voice, tone, and visual identity
Team Building & Leadership
- Hire and manage a small execution team — junior content creators, field shooters, editors
- Set up clear briefs, creative direction, and feedback loops
- Work with the Communications & Impact Storytelling Lead to align growth and institutional narratives
- Manage freelancers and external production support as needed
Audience Growth
- Drive organic growth through creator-led formats, campaigns, and platform-native content
- Build audience growth systems — not just follower count, but engaged communities
- Identify growth experiments and run structured tests
Performance Marketing (Transition Ownership)
- Work alongside the existing performance marketing agency from day one
- Learn campaign logic, audience targeting, funnel structure, and optimisation levers
- Progressively take over performance marketing ownership over 3–6 months
- Manage ad budgets and report on paid performance with clarity
Who We Are Looking For
Experience
- 3–6 years in content strategy, brand communication, or digital growth
- Experience building or managing a content/creative team
- Demonstrated ability to grow audiences organically — not just manage platforms
- Exposure to performance marketing or paid media (full ownership not required on day one)
- Experience working in a startup, social enterprise, or mission-driven organisation preferred
Skills & Mindset
- Strong strategic thinker who can translate vision into content systems
- Excellent writer and communicator — in Hindi and English
- High aesthetic sensibility — understands what good content looks and feels like
- Data-informed — can read platform analytics and make decisions from them
- Builder mindset — comfortable with ambiguity, energised by building from scratch
- Collaborative — works well with a founder, a mission-driven team, and field communities
- Curious about paid media and willing to learn performance marketing on the job
Why Join Aatm Nirbhar
- Direct access and reporting to the Founder — your voice shapes decisions
- Real ownership of a communication function, not a department of one inside a large org
- Work that is anchored in genuine field impact — the stories you tell are real
- Build something that does not exist yet — this is a greenfield communication mandate
- Opportunity to grow into a Head of Communications role as the team scales
Compensation
₹12–15 LPA, depending on experience and demonstrated capability.
Click on Apply to know more.