Senior Campaign ManagerCBX1full-timeRequired skillsbusiness modelscampaign performanceenterprise salesGTMSaaSAbout the role Website: cbx1.ai Job details: ResponsibilitiesBuild and execute segment-focused marketing strategies to drive awareness, engagement, and growth across priority B2B audiences.Lead full-funnel, integrated campaigns, owning planning and execution across digital channels, including ads, email, and landing pages.Collaborate with customers to design targeted, scalable campaigns that translate product capabilities into segment-specific value.Launch and manage multi-channel go-to-market motions, aligning paid acquisition, email, and web experiences to audience journeys.Continuously optimise digital touchpoints and conversion paths across all funnel stages.Monitor segment-level and campaign-specific KPIs; apply performance insights to iterate on messaging, targeting, and channel mix.Drive experimentation through structured A/B testing to improve campaign performance and conversion.Requirements5+ years in B2B marketing with hands-on experience leading audience-first strategies across segments and industries.Proven success executing integrated campaigns that deliver measurable pipeline and business impact.Deep understanding of B2B buyer behaviour channels, personas, and decision dynamics.Expertise in building GTM strategies at the segment level, persona definition, journey mapping, and channel orchestration.Strong analytical ability to translate data into strategy and continuous improvement.Fluency with a modern marketing tech stack, including MAPs, native ad platforms, CRMs, and analytics tools.Experience in B2B SaaS with a solid grasp of growth metrics and business models.PreferredExperience in high-growth tech or PLG-first companies with enterprise sales motions.Background in growth or technical marketing for software or SaaS products.Direct ownership of pipeline goals for a defined segment or persona.Understanding of enterprise sales cycles and how marketing can support multi-touch, high-consideration deals.This job was posted by Bidyut Ganguly from CBX1. Click on Apply to know more. This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.