Website:
sortafamous.in
Job details:
Email: humanresources@sortafamous.in
A Senior Brand Manager is responsible for shaping and driving the overall brand strategy to build strong market presence, consumer connection, and business growth. The role involves defining brand positioning, leading integrated marketing campaigns, and ensuring consistent communication across all touchpoints while leveraging consumer insights and market trends. In addition to managing brand performance, budgets, and cross-functional collaboration, the Senior Brand Manager also contributes to business development by identifying growth opportunities, supporting partnerships, and aligning brand initiatives with revenue and expansion goals.
Core Roles & Responsibilities
1. Brand Strategy & Positioning
● Define and refine the brand’s vision, mission, and positioning
● Identify target audiences and develop customer personas
● Ensure differentiation from competitors in the market
● Translate business goals into long-term brand strategies
2. Campaign Planning & Execution
● Lead integrated marketing campaigns (digital, ATL, BTL)
● Oversee creative direction and messaging consistency
● Collaborate with agencies for campaign development
● Monitor campaign performance and optimize in real time
3. Market Research & Consumer Insights
● Analyze market trends, competitor activity, and customer behavior
● Use data to uncover insights that inform brand decisions
● Conduct or supervise research (surveys, focus groups, analytics)
4. Brand Communication & Consistency
● Ensure consistent brand voice, tone, and visual identity
● Manage brand guidelines and enforce them across channels
● Oversee content strategy (social media, ads, website, PR)
5. Product & Portfolio Management
● Work with product teams on new product launches
● Align product features with brand positioning
● Manage product lifecycle and portfolio strategy
6. Financial & Performance Management
● Own brand budgets and allocate resources effectively
● Track KPIs like brand awareness, market share, ROI
● Deliver growth in revenue, profitability, and brand equity
7. Cross-Functional Leadership
● Coordinate across departments to ensure brand alignment
● Mentor and guide junior brand managers or executives
● Act as the brand custodian within the organization
8. Stakeholder & Agency Management
● Manage relationships with advertising, media, and PR agencies
● Present strategies and results to senior leadership
● Align internal stakeholders around brand priorities
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