Skate Supply India
Website:
skatesupplyindia.com
Job details:
Location: Chandigarh (Preferred)
Company: Skate Supply India (SWC Brand Pvt. Ltd.)
ABOUT SSI:
Skate Supply India is India's leading skateboard distribution and retail company, building the country's skateboarding ecosystem through products, communities, events, and education.
We are home to brands like Hearty and Piston, while also distributing some of the world's leading skateboarding brands.
ROLE OVERVIEW:
As the Head of Brand & Growth, you will be responsible for driving Skate Supply India's growth with a major focus on its in-house brands across digital, community, and customer experience channels.
This role is ideal for someone who enjoys building from the ground up and thrives in a fast-paced entrepreneurial environment.
WHAT WE ARE LOOKING FOR:
- 4–8 years of experience in Brand, Growth, Marketing, or E-commerce
- Experience working with D2C, consumer, lifestyle, sports, fashion, or retail brands
- Strong understanding of Meta Ads, Google Ads, Shopify, GA4, CRM, and digital marketing
- Excellent project management and leadership skills.
- Ability to make data-driven decisions.
SCOPE OF WORK
Senior Brand & Growth Manager - Roles & Responsibilities
Commercial & Revenue Ownership
- Ownership of total D2C revenue (Drive growth across all D2C channels)
- Improve website conversion rates and customer acquisition
- City-wise revenue expansion
- Seasonal marketing and revenue planning
- Conversion Rate Optimisation
Brand Strategy & Positioning
- Define and evolve SSI’s brand narrative
- Ownership of brand kit (tone, visual language, storytelling)
- Position and grow in-house brands including Hearty and Piston
- Marketing (Online & Offline)
- Ensure all customer touchpoints reflect the brand identity
Digital Marketing
- Funnel building and lifecycle marketing
- Tracking and optimisation of CAC, ROAS, and LTV
- Lead performance marketing initiatives alongside internal teams
- Oversee website merchandising and campaign execution
Offline Marketing
- Skate events, jams, demos, and community activations
- Influencer, athlete and ambassador programs
- Build relationships with skate communities across India
Customer Experience & Retention
- Oversee customer service operations
- Reduce returns and customer complaints
- Build post-purchase engagement flows
Hiring, Training & Team Development
- Hire and structure marketing, sales, and customer service teams
- Design on-boarding and training frameworks
- Conduct regular performance reviews
- Establish weekly and monthly reporting dashboards
- Align teams to seasonal and revenue targets
BOWNIE POINTS:
- Experience in sports, streetwear, lifestyle, or youth brands
- Experience managing agencies and cross-functional teams
- Experience launching new products or scaling consumer brands
- Passion for skateboarding, action sports, or community-led brands
WHY JOIN US:
- Opportunity to build one of India's most exciting action sports brands
- High ownership and decision-making responsibility
- Chance to build brands that influence the next generation of skateboarders
HOW TO APPLY:
Along with your resume, please include:
1) A short introduction (300–500 words) telling us:
Why Skate Supply India interests you.
Why you believe you're the right fit for this role.
2) Your current and expected CTC.
3) Your notice period.
4) One brand you've helped grow and explain:
- What the challenge was.
- What you did.
- The measurable outcome.
Please send your application to jaspreet.k.walia@gmail.com with the subject line:
Application – Senior Brand & Growth Manager – Your Name
Click on Apply to know more.