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About BECO
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our
plant-based, bamboo-based products are highly effective and 100% chemical-free, offering
environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C)
brand, we are on a mission to make the world a better place, one home at a time.
About The Role
We are looking for a highly driven and creative Brand Executive / ABM to join our marketing team. This
role will play a key part in building brand visibility, driving impactful campaigns, and executing integrated
marketing initiatives across ATL, BTL, and digital platforms.
What You’ll Do
- Develop and execute annual and quarterly marketing plans across ATL (TV, print) and BTL/digital
channels
- Lead GTM initiatives across social media, influencer marketing, and performance marketing
campaigns
- Work closely with internal teams and external agencies to ensure seamless campaign execution
- Track brand performance, market share, consumer insights, and competitor activities
- Analyze campaign effectiveness and optimize spends to maximize ROI
- Manage brand budgets and marketing investments efficiently
- Support new product launches and brand-building initiatives across channels
What We’re Looking For
- 3–4 years of experience in Brand Management or Marketing within FMCG/D2C brands
- Strong understanding of ATL, digital marketing, influencer marketing, and campaign planning
- Analytical mindset with the ability to derive insights from campaign and consumer data
- Excellent stakeholder management and communication skills
- Highly organized, proactive, and execution-focused
- Prior experience in sustainable, lifestyle, or consumer brands is a plus
Click on Apply to know more.