Hireginie
Website:
hireginie.com
Job details:
Job Title: Senior Brand and Growth Manager
Location: HSR Layout, Bangalore
Experience: 3+ Years
About the Role
We are looking for a strategic and insight-driven Brand professional who can go beyond execution and actively shape brand growth. This role involves owning brand positioning, driving consumer-led strategies, supporting new product development, and executing high-impact integrated campaigns in the skincare space.
Key Responsibilities
- Drive brand strategy, positioning, and messaging aligned with business goals
- Translate consumer insights and market trends into actionable growth strategies
- Support new product development with data-backed research and validation
- Plan and execute integrated marketing campaigns across digital, influencer, PR, and social channels
- Track and improve brand metrics such as awareness, engagement, and perception
- Conduct competitive analysis to identify opportunities and gaps
- Lead content, communication, and storytelling across platforms
- Measure campaign performance, ROI, and drive optimization
- Collaborate cross-functionally with product, design, PR, and external agencies
- Ensure brand consistency, claims accuracy, and compliance
Requirements
- 3+ years of experience in brand management / marketing strategy roles
- Experience in skincare, beauty, FMCG, or wellness brands preferred
- Strong analytical mindset with a focus on consumer insights
- Hands-on experience in digital marketing, influencer campaigns, and PR
- Ability to take ownership and drive outcomes, not just execution
- Strong stakeholder and project management skills
- Comfortable working in a fast-paced, high-growth environment
Click on Apply to know more.