TING
Website:
ting.in
Job details:
As a Senior Associate – Social Media, you will take ownership of key client accounts, driving strategy, execution, and performance across platforms. This role requires a balance of creative thinking, analytical skills, and client-facing confidence. You will mentor junior team members while ensuring campaigns deliver measurable business impact and align with broader marketing objectives.
Responsibilities:
- Lead end-to-end management of multiple social media accounts, ensuring consistency in brand voice, tone, and visual identity.
- Develop and implement platform-specific social media strategies aligned with client goals and campaign objectives.
- Oversee content planning and creation, guiding the team on formats, storytelling approaches, and platform best practices.
- Review, refine, and approve content calendars before publishing to ensure quality and effectiveness.
- Analyze performance metrics and generate actionable insights to optimize campaigns and improve ROI.
- Present performance reports, campaign ideas, and strategic recommendations directly to clients.
- Manage client communication independently, including leading discussions on content calendars, campaign planning, and performance reviews.
- Stay updated on social media trends, platform updates, and emerging technologies, applying insights proactively to client strategies.
- Collaborate with internal teams (design, copy, performance marketing) to execute integrated campaigns.
- Mentor and guide interns/associates, providing feedback and ensuring smooth workflow within the team.
- Handle crisis management and reputation management on social platforms when required.
Requirements:
- 2–4 years of experience in social media marketing, preferably within an advertising or digital agency.
- Proven experience managing multiple client accounts independently.
- Strong understanding of major social media platforms (Instagram, LinkedIn, Twitter/X, Facebook, YouTube, etc.) and their evolving algorithms.
- Proficiency in social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics).
- Excellent communication and presentation skills with client-facing experience.
- Strong analytical mindset with the ability to interpret data and translate it into strategy.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative thinker with a strong eye for content, trends, and storytelling.
- Experience in paid social campaigns and performance marketing is a plus.
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