TMRW House of Brands
Website:
tmrw.in
Job details:
About Nobero
At Nobero, we are building India’s most loved "travel-wear" and "active-casual" brand. We don't just sell apparel; we sell the comfort of a journey. As we scale, our focus is shifting from just acquiring new customers to building a community of loyalists. We need a retention powerhouse who understands the pulse of the Indian D2C consumer.
Role Summary
As the Senior Associate Retention Marketing, you will be the guardian of our customer database. Your mission is simple but challenging: Ensure that a customer’s first purchase at Nobero is the beginning of a long-term relationship. You will own the entire post-purchase lifecycle, turning one-time buyers into brand advocates using data-driven storytelling and precision targeting.
Key Responsibilities
- Lifecycle Architecture: Build and manage automated "drip" journeys across the customer lifecycle—Welcome series, post-purchase follow-ups, Abandoned Cart recovery, and Win-back flows.
- Platform Mastery: Hands-on management of tools like Klaviyo, Netcore, WebEngage, or Braze to deploy Email, SMS, WhatsApp, and Push Notification campaigns.
- The "Nobero" Loyalty Program: Lead the strategy for our loyalty and rewards program, ensuring it provides genuine value and drives repeat purchase frequency.
- Advanced Segmentation: Utilize RFM (Recency, Frequency, Monetary) analysis to create high-intent segments. You’ll tailor communication based on whether a customer is a "First-timer," a "Loyalist," or "At-risk."
- Revenue Growth: Take ownership of the Retention Revenue target. You will be responsible for increasing the percentage of monthly revenue coming from returning customers.
- Creative Collaboration: Work with our design and content teams to ensure retention assets are visually stunning, mobile-first, and aligned with our brand’s casual-cool aesthetic.
- Tools : MoRngage and CleverTap
The Ideal Profile
- Experience: 5–8 years of experience specifically in CRM, Lifecycle, or Retention Marketing within the E-commerce/D2C apparel space.
- Data Proficiency: Strong proficiency in Google Analytics and Excel, with the ability to analyse cohort data and quickly identify retention gaps and customer drop-offs.
- Communication: Excellent copywriting skills, with a strong understanding of how to create compelling subject lines and messaging that drive engagement.
- Mindset: A strong experimentation mindset, with a focus on continuous A/B testing across messaging, CTAs, channels, timing, and customer journeys.
Key Performance Indicators (KPIs)
- Repeat Purchase Rate (RPR): Increasing the % of customers who buy a second and third time.
- Customer Lifetime Value (CLV): Driving up the total value of a customer over a 12-month period.
- Churn Reduction: Identifying and re-engaging customers before they stop interacting with the brand.
- Channel ROI: Optimizing the cost-to-revenue ratio for SMS and WhatsApp marketing.
- Nobero App: Increasing app installs, push revenue, customer experience and journeys for mobile app
Why Join Nobero?
We are a fast-paced startup where your impact is visible in the real-time revenue dashboard. If you are tired of being a small cog in a giant corporate machine and want to actually build a retention engine from the ground up, Nobero is your playground.
Click on Apply to know more.
