VIVA Money
Website:
vivamoney.in
Job details:
We're looking for someone who has personally owned and delivered measurable organic growth—not
someone who has simply supported SEO initiatives.
Responsibilities
ASO (App Growth)
• Own the end-to-end ASO strategy across Google Play Store, Apple App Store, and other relevant app
distribution platforms as required.
• Improve app discoverability, keyword rankings, conversion rates, and organic installs.
• Optimize metadata, creatives, screenshots, videos, icons, and localization strategies.
• Design and execute continuous A/B experiments to improve store conversion.
• Monitor algorithm updates and adapt strategies proactively.
SEO (Web Growth)
• Own the complete SEO roadmap across Technical SEO, On-page SEO, Off-page SEO, and Content SEO.
• Build and scale a high-performing keyword and content ecosystem.
• Improve keyword rankings, search visibility, organic traffic, and website conversions.
• Identify technical SEO opportunities and work closely with Engineering to implement them.
• Develop scalable content strategies aligned with user intent and business objectives.
Growth & Experimentation
• Build a culture of continuous experimentation across SEO and ASO.
• Identify quick wins while developing long-term growth initiatives.
• Improve CTR, conversion rates, engagement, and user acquisition through structured testing.
• Stay ahead of industry trends including AI Search, Google AI Overviews, App Store algorithm changes,
and Generative Engine Optimization (GEO).
Technical Ownership
You'll collaborate with Engineering teams to:
• Improve crawlability, indexing, and site architecture.
• Optimize Core Web Vitals and page performance.
• Implement structured data and schema markup.
• Validate implementation of technical SEO initiatives.
• Identify and troubleshoot technical issues impacting organic growth.
• Translate technical findings into clear, actionable engineering requirements.
Competitive Intelligence
• Monitor competitors across SEO and ASO.
• Benchmark best practices within fintech and adjacent industries.
• Identify emerging trends, keyword opportunities, and content gaps.
• Continuously refine strategies based on algorithm updates and market changes.
Qualifications
• 4+ years of hands-on experience across both SEO and ASO (mandatory).
• Demonstrated success improving rankings, traffic, installs, and conversions.
• Strong expertise in:
• Technical SEO
• Content Strategy
• On-page & Off-page SEO
• ASO Ranking Factors
• Conversion Rate Optimization (CRO)
• Hands-on experience with GA4, Google Search Console, AppsFlyer, SEMrush/Ahrefs, AppFollow, and
related tools.
• Strong analytical and problem-solving skills.
• Ability to communicate effectively with Product, Engineering, Content, Design, and Marketing
stakeholders.
• Experience driving organic growth for fintech, app-first products, consumer internet platforms, or
other high-growth digital businesses is highly preferred.
Click on Apply to know more.
