NAASTA BAASTA
Website:
naastabaasta.com
Job details:
Company Description NAASTA BAASTA is a food manufacturing company specializing in a wide range of ready-to-eat products designed for convenience, quality, and consistent taste. The company focuses on delivering hygienically prepared, packaged foods that meet modern consumer needs for quick and reliable meal solutions. With an emphasis on product innovation and efficiency in production, NAASTA BAASTA aims to expand its market presence across diverse retail and distribution channels. Team members join a growing organization where operational excellence, customer satisfaction, and food safety standards are central to daily work.
Role Description The Senior Area Sales Manager is a full-time, on-site role based in Mumbai, responsible for driving sales growth and market penetration for NAASTA BAASTA’s ready-to-eat food portfolio. This role involves managing and expanding distributor and retailer networks, executing sales plans, and achieving monthly and quarterly revenue targets within the assigned region. The Senior Area Sales Manager will conduct regular market visits, monitor competitor activity, oversee merchandising and product availability, and ensure timely order booking and collections. The role includes coordinating with marketing and supply chain teams for promotions, demand forecasting, and inventory planning, as well as preparing sales reports and providing insights to management. The Senior Area Sales Manager will also mentor field sales representatives, support their performance, and maintain strong, long-term relationships with key trade partners.
Qualifications
- Proven experience in FMCG or food industry sales, with a strong track record in area or regional sales management.
- Ability to manage SS, distributor and retail networks, including relationship building, negotiation, and account management.
- Competence in sales planning, forecasting, and performance reporting using spreadsheets or CRM tools
- Strong communication, presentation, and interpersonal skills for engaging internal teams and external partners.
- Capability to lead and mentor field sales staff, including setting targets, monitoring performance, and coaching.
- Strong understanding of local Mumbai market dynamics, trade channels, and consumer behavior.
- Comfort with frequent on-site market visits, field travel within the assigned area, and working in a fast-paced environment.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Working knowledge of basic MS Office applications and digital tools for data analysis and reporting.
- Commitment to ethical business practices, compliance with company policies, and collaboration across cross-functional teams.
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