Website:
rb2f.com
Job details:
ABOUT THE ROLE
RB2F is looking for a results-driven Senior Amazon Ads & Marketplace Specialist to manage, optimize, and scale our Amazon advertising campaigns. The ideal candidate has a deep understanding of Amazon PPC, marketplace dynamics, and data-driven decision-making. You will be responsible for driving revenue growth, improving advertising efficiency, and maximizing return on ad spend (ROAS) across our product portfolio.
KEY RESPONSIBILITIES
• Manage and optimize Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display ads to maximize ROI and ROAS.
• Develop and execute comprehensive advertising strategies aligned with business goals and revenue targets.
• Conduct in-depth keyword research, competitive analysis, and marketplace trend analysis to identify growth opportunities.
• Monitor, analyze, and report on advertising performance metrics (ACoS, TACoS, CTR, conversion rates) and provide actionable insights.
• Plan and execute promotional campaigns, deals, coupons, and seasonal strategies to drive sales growth.
• Perform ongoing product research and competitor benchmarking to inform pricing and positioning strategies.
• Collaborate with cross-functional teams including creative, supply chain, and product development for strategic planning and campaign alignment.
• Ensure full compliance with Amazon policies, guidelines, and best practices across all campaigns and listings.
• Stay up to date with Amazon platform updates, new ad formats, and emerging marketplace trends.
QUALIFICATIONS & SKILLS
• Proven proficiency in Amazon Ads campaign management, optimization strategies, and bid management techniques.
• Strong expertise in keyword research, competitive analysis, and interpreting marketplace trends.
• Advanced data analysis skills with the ability to interpret advertising performance metrics and translate them into actionable strategies.
• In-depth knowledge of e-commerce strategy, Amazon marketplace management, and techniques for boosting product visibility online.
• Proficiency with Amazon platform tools, Seller Central / Vendor Central, and advertising formats (Sponsored Products, Sponsored Brands, Sponsored Display).
• Familiarity with third-party Amazon analytics and automation tools (e.g., Helium 10, Jungle Scout & Amazon Pi).
• Strong written and verbal communication skills for cross-functional collaboration and client/stakeholder interaction.
• Ability to work independently, take a data-driven approach, and consistently meet deadlines in a fast-paced environment.
EDUCATION & CERTIFICATIONS
• Bachelor’s degree in Marketing, Business Administration, E-Commerce, or a related field (preferred).
• Relevant certifications in Amazon Advertising, Google Ads, or digital marketing are a strong advantage.
WHY JOIN RB2F?
• Opportunity to work with a dynamic, growth-oriented team in the e-commerce space.
• Hands-on exposure to large-scale Amazon advertising campaigns and marketplace strategy.
• A collaborative and innovative work environment that values data-driven excellence.
• Competitive compensation and career growth opportunities.
Click on Apply to know more.