Adella Digital
Website:
adelladigital.com
Job details:
Adella Digital is hiring a Senior AI Creative Designer - remote, anywhere in India.
Adella Digital is a US company based in Cedar Park, Texas. We run growth programs for American brands: paid media, ecommerce and websites, email and lifecycle, SEO and content. Our India team operates under GulfStar, with a hub in Ahmedabad.
We're also building software. AdellaInsight is our AI-first marketing operating system, and Adella Creative Lab - currently in beta - is the part of it aimed squarely at this problem: creative teams design in one room, media teams spend in another, and the feedback loop between them barely exists. Creative Lab closes that loop by pulling historical ad performance and competitor creative through APIs, working out what has actually worked, and putting that in front of the designer before they start rather than after the campaign ends.
This role sits in both halves of that. You'll make the creative that runs on US client accounts, and you'll help shape the product we're building to change how that creative gets made.
What you'll own - client creative, the majority of the role
- Ad creative for US brands across Meta, Google, TikTok and other paid channels: statics, carousels, short-form video and motion
- - Volume with variation. Performance creative needs concepts tested at pace - several new concepts a week on active accounts, each with real variants rather than colour swaps
- - Landing pages, email and lifecycle creative, and the occasional brand or campaign system
- - Working from the media team's brief and from performance data: what's fatiguing, what hook is holding attention, what the next test should be
- - Adapting brand systems for clients who arrive with a rigid style guide, and building one for those who don't
What you'll own - Adella Creative Lab, the part that makes this role different
- Working alongside our creative leadership, who have twenty-five years in marketing creative, to define what the product should do
- - Building and refining the AI production workflows the tool automates - prompt structures, reference and style systems, output quality standards, and where the model still needs a human
- - Being the honest voice on where the output isn't good enough yet. We would rather ship something that works than something that demos
How we expect you to work
We are not looking for someone who has heard of AI tools. We're looking for someone who has rebuilt their production process around them and can show the difference it made - the concepts that used to take three days and now take three hours, and the ones where AI still isn't the answer.
Equally, we're not looking for a prompt operator. Taste, composition, typography and art direction are the things the models are worst at, and they are exactly what we need you for. Anyone can generate an image now. Very few people can look at forty generations and know which one will sell.
What we need
- 5+ years in design, with meaningful time in advertising or performance creative - work that was measured, not just approved
- - Genuine fluency with generative AI tools in production: image generation, video and motion generation, upscaling, in-painting and editing, plus whatever you've stitched together yourself
- - Strong core craft - Photoshop, Illustrator, Figma. Type, layout, colour and hierarchy at a senior standard
- - Motion and short-form video. After Effects, Premiere or equivalent
- - An understanding of what makes a performance ad work: hook, first three seconds, offer clarity, the difference between a brand film and something that has to earn a click
- - Comfort working from data. You should want to see how last month's creative performed before you design this month's
- - Written and spoken English strong enough to present work and take a critique on a call
- - A portfolio of paid ad creative, ideally with some indication of how it performed
Nice to have
- US or international brand experience
- - Ecommerce and DTC creative
- - UGC-style and creator-led formats
- - 3D or product visualisation
- - Experience building templates, design systems or automated production pipelines
- - Any experience shaping a creative tool or product, rather than only using one
What you get
- Full-time, remote from anywhere in India
- - Real US brands with real budgets, and creative that gets measured properly rather than admired internally
- - Direct influence on a product being built right now. Adella Creative Lab is in beta and the people using it every day are shaping what it becomes
- - A direct line to leadership - including our founder, who came out of chip design automation and is building this platform on optimisation technology from that world
- - Flexible hours. We ask for a few hours of overlap with US mornings for briefs, reviews and critique. The rest of your day is yours
Location: Remote, anywhere in India.
To apply, send your portfolio and pick one ad you made that performed well. Tell us what the brief was, what you changed from the obvious version, and how you know it worked. If AI was part of how you made it, say exactly where.
Click on Apply to know more.