Attributics
Website:
attributics.com
Job details:
Senior Adobe Target Architect
Location: Pune
Experience: 5+ Years
Employment Type: Full-Time
At Attributics, we help enterprises build data-driven customer experiences through Martech, Customer Data Platforms, and Customer Engagement Platforms. We are looking for a Senior Adobe Target Architect to lead personalization and experimentation initiatives for our enterprise clients.
Role Summary
The ideal candidate will have strong hands-on experience with Adobe Target and a passion for delivering personalized digital experiences. You will work closely with marketing, product, analytics, and engineering teams to implement optimization strategies and maximize customer engagement.
Key Responsibilities
- Design, implement, and optimize personalization strategies using Adobe Target.
- Develop and manage A/B Tests, Multivariate Tests (MVT), Experience Targeting (XT), and Recommendations.
- Define audience segmentation and personalization strategies across digital touchpoints.
- Integrate Adobe Target with Adobe Experience Cloud and other Martech platforms.
- Analyze experiment performance and recommend optimization opportunities.
- Collaborate with cross-functional teams to deliver high-quality customer experiences.
Required Skills
- 5+ years of hands-on experience with Adobe Target.
- Strong expertise in personalization, experimentation, and digital optimization.
- Experience with JavaScript, HTML, CSS, JSON, REST APIs, and web technologies.
- Good understanding of Adobe Launch (Adobe Experience Platform Tags) and Adobe Experience Cloud.
- Familiarity with CRM and Customer Engagement Platforms such as MoEngage, CleverTap, Braze, or Salesforce Marketing Cloud.
- Strong analytical, communication, and stakeholder management skills.
Click on Apply to know more.