Dentsu
Website:
dentsu.com
Job details:
JOB RESPONSIILITES:
➢Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands.
➢ Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
➢Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, LinkedIn, YouTube, Snapchat, Pinterest, Websites, Mobile Apps, Relative blogs, Forums and more.
➢Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine
basis thereby building internal teams’ partnership.
➢Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand.
➢Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media strategies.
➢Plan & prepare monthly & quarterly campaign plans for the brand.
➢Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
➢Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
➢Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary.
➢Master media workflow & respective online tools thus aiding the brand.
➢Collaborate and guide the immediate team members- Digital Media Executive(s)
➢Manage and overcome routine challenges.
➢Liaison with the client thus maintain first level contact with brand POCs.
➢Attend & cover on-ground events & workshops as deemed necessary.
➢Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
➢Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine.
QUALIFICATIONS REQUISITE:
➢Post Graduate, Graduate or holder of UGC approved Diploma in Mass Media / Marketing Communication / Advertising or equivalent
➢Certification in Digital Media / SEO / SEM / Ecommerce will be added honors
➢3-5 years of work experience with a brand, digital/social/advertising/creative/media agency
TECHNICAL SKILLS REQUISITE:
➢Professional-level proficiency in English
➢Advanced knowledge of Social Media Channels, Digital Media and Online Marketing, abreast with latest industry trends, marketing campaigns and the next viral video trend.
➢Proficient in content marketing theory and application, maintains excellent writing and language skills.
➢Excellent oral and written communication, presentation, analytical & collaborative skills.
➢Highly organized to be able to handle multiple deadline driven projects and workflows.
➢Able to manage and accommodate with the team members.
➢Should have a keen eye for detail.
BEHAVIOURAL SKILLS REQUISITE:
➢Eagerness to learn and explore various facets of the job with an enthusiasm to share learning with others
➢An enthusiast and fanatic of new-age digital advertising
➢Expresses clearly and an active listener to constructive feedback and instructions
➢Must be able to perform and be collaborative under pressure situations and tight deadlines
➢Must be adept to working in a dynamic team structure with an ongoing commitment to achieving high-quality results
➢Willingness to undertake a variety of work not limited to the role/job specifications.
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