Remote Product Marketing Manager

Are you a strategic product marketer with a passion for storytelling, data, and customer insights? Do you enjoy bridging the gap between product, marketing, and sales? Do you have strong opinions about product marketing? At Sendible, we are looking for an enthusiastic Product Marketing Manager to drive product messaging, support launches, enable sales, and ensure our website and marketing channels effectively communicate our product's value. In this role, you'll work cross-functionally with marketing, product, customer success, and sales teams to align our messaging, drive product adoption, and bring new features to market with compelling positioning. 🎯 Your Responsibilities 1. Product Positioning & Messaging - Craft compelling product messaging that highlights key differentiators. - Ensure product updates and new features are effectively communicated across the website, emails, and sales materials, to generate new business. - Align website content with product value propositions through regular audits. 2. Customer & Market Insights - Leverage Pendo insights to better understand user behaviour, adoption trends, and feature engagement. - Gather customer feedback through surveys and interviews to improve product messaging. - Conduct competitive research and update battle cards for the sales team. 3. Trial Onboarding Experience & Conversion Optimisation - Own the trial onboarding experience, ensuring a smooth journey from signup to activation. - Optimise in-app messaging, onboarding emails, and guides to improve feature adoption. - Leverage Pendo insights and HubSpot data to identify friction points and improve trial conversion rates. - Work closely with product and design teams to refine the onboarding flow and ensure a seamless user experience. 4. Product Launches & Go-To-Market Strategy - Own the go-to-market (GTM) strategies for new features and improvements. - Develop launch plans, ensuring collaboration across product, marketing, and sales teams. - Track post-launch adoption metrics via Pendo and HubSpot to measure success, and identify areas of improvement.

Sendible is a leading social media management platform built for teams and agencies to collaborate on content, engage with audiences, and report on successes. Our team of 50 is dedicated to partnering with our customers to help them achieve their goals.