Data Analyst (Retention Analytics Team)

Tasks in the role Customer & Product Insights Analyze customer behaviour, product usage, and engagement trends to uncover insights that improve retention Identify key churn and expansion patterns, providing recommendations for proactive interventions Conduct deep dives into customer pain points using a combination of structured and unstructured data Design and measure A/B tests and experiments to optimize retention strategies Business Intelligence & Reporting Develop clear, actionable reports and dashboards in Tableau or Power BI, ensuring they drive business decisions Create automated reporting processes that enable self-serve analytics across teams Translate data into compelling narratives, helping stakeholders understand trends, risks, and opportunities Data Strategy & Collaboration Work closely with CSM leadership, marketing, and finance teams to align on retention metrics and KPIs Define and refine customer segmentation models based on behavioral and financial data Partner with data engineers to improve data accessibility, accuracy, and governance Who we are looking for Advanced SQL skills with the ability to extract, clean, and analyze large datasets Experience with BI tools (Tableau, Power BI) to build effective dashboards and reports Strong understanding of A/B testing, statistical methods, and cohort analysis Basic knowledge of data science concepts and cloud-based data platforms (GCP preferred) Strong storytelling and communication skills – able to translate complex data into simple, compelling insights Proactive problem-solver who can identify trends and drive recommendations Ability to work independently while collaborating effectively with cross-functional teams

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker. 10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing.