Web & Digital Experience Manager

Department: Marketing & Communications

Location: Toronto, ON

Description

The Web & Digital Experience Manager is accountable for the delivery of strategy, performance, and day-to-day management of the Securian Canada website(s) and digital ecosystem. Reporting to the Director, Corporate Brand, this role is a key liaison with the US-based parent company to deliver alignment, governance, and shared digital assets while managing seamless execution in the hybrid aspects of our model. You will partner closely with cross-functional teams—including Brand, Product Marketing, Communications, IT, and Legal—to deliver engaging, high-performing digital experiences that reflect the brand and drive business objectives.

What You Will Do

Web Strategy & Performance

• participate in development end-to-end website strategy;
• own delivery of the end-to-end website strategy, roadmap, and optimization plans, offering a differentiated experience;
• evaluate new web property requests to ensure alignment with the broader digital ecosystem and governance standards;
• Build and drive improvements in user experience, conversion, SEO, accessibility, and mobile responsiveness;
• Ensure the website reflects brand guidelines, business priorities, and current campaigns.
  
  

Content & Experience Management

• Manage CMS (Adobe Experience Manager) and ensure timely updates.
• Maintain oversight of content planning, publishing, and archiving workflows.
• Manage relationship with and use of proxy solution (TransPerfect) for French translation as website operates in two languages: English and French.
• Partner with CRM, email, and campaign teams to ensure consistent journeys across digital touchpoints.
• Partner closely with Technology locally and with parent company on technical architecture, design, development, and management of the site.
• Liaise with appropriate teams to manage additional requirements for The Digital Standards Guide (DSG) which provides a catalog of Securian’s enterprise web standards and implementations of the standard foundations, components, and patterns that can be used by authors, designers, and developers.
• Leverage web design expertise to craft intuitive, visually compelling digital experiences, utilizing Figma for wireframing, prototyping, and cross-functional collaboration.
  
  

Analytics & Optimization

• Report on KPIs (traffic, engagement, conversion) and identify actionable insights.
• Implement A/B testing, UX audits, and conversion rate optimization initiatives.
• Quality assurance responsibilities such as metadata tagging, mobile usability checks, and accessibility compliance (WCAG and AODA), including use of tools e.g. Grackledocs to ensure AODA compliance.
• Track digital behavior and use of customer insights, journey mapping, and user testing to inform web experience development.
• Coordinate with Partner Programs to reflect existing analytics definitions and performance reporting standards.
  
  

Governance & Alignment

• Act as the primary liaison with the US-based parent company’s digital/web team where/when necessary.
• Ensure compliance with corporate digital governance, brand standards, and security protocols.
  
  

Agency & Vendor Management

• Lead the relationship with digital/web agencies: briefing, project management, QA, and performance tracking.
• Define scopes, and manage budgets related to web and digital agency support.
  
  

What You Will Bring

• 5–7 years of experience in digital/web strategy and website management.
• Strong understanding of UX/UI principles, web development basics, SEO, and web analytics.
• Solid understanding of CMS platform (AEM), SaaS (including Figma and Google Analytics), and MarTech solutions frequently leveraged for web support and performance.
• Strong project management, communication, and stakeholder engagement skills.
• Excellent organizational, planning and analytical skills. Ability to think critically and make data-driven decisions that align with organizational objectives.
• Strong complex problem-solving and decision-making capabilities. Ability to navigate and resolve complex issues and challenges.
• Ability to influence across departments and with US parent company.
• Ability to adapt to changing needs and urgent requests.
  
  

Why join?

When you’re a part of Securian Canada, you’re a member of an agile and innovative, high-performing, bright-thinking, make-things-happen culture – so that together, we can discover the art of possible.

At our company, we see your potential on day one and challenge you to grow your unique strengths as you create a career filled with opportunity, collaboration, and purpose.

You’ll also be part of a team that’s committed to diversity, equity, and inclusion, and who values diverse perspectives, so that you can be the person you want to be – both in, and outside, work.

Securian Canada offers a competitive total rewards program with a variety of perks and benefits, including:

• Flexible work arrangements with monthly financial allocations to support your work-life balance;
• Generous starting paid vacation time, plus additional vacation days for every year of service;
• Paid volunteer day so you can dedicate time to a cause you are passionate about;
• Paid personal and wellness days to support your total wellbeing;
• Educational assistance of up to $3,500 a year (with approval from your manager);
• Flexible health and wellness account (in addition to comprehensive drug and dental coverage) to help pay for a wide range of wellbeing services that are meaningful to you;
• Up to 14% of combined contributions to the RRSP matching program;
• Family-friendly maternity/parental leave and,
• Many more benefits, perks and programs.
  
  

If you have at least 70% of the qualifications we're looking for, want to work in a fast-growing, leading and progressive company, and feel driven to help Canadians and their families build secure futures – we want to hear from you!

Take the first step in building your future with Securian Canada. Apply now.

Securian Canada is committed to providing a barrier-free work environment and equal access to employment for all qualified applicants. As such, upon request, Securian Canada will work with applicants that require reasonable accommodations during the recruitment process. Please contact careers@securiancanada.ca for accommodation requests. All information shared during any accommodation request process will be stored and used only in a manner that is consistent with applicable laws and Securian Canada/Canadian Premier Life Insurance Company policies.