DIGITECH India
Website:
digitechindia.co
Job details:
Digitech India is hiring an SEO Team Lead.
The SEO Team Lead will be responsible for planning, executing, and managing SEO strategies across multiple projects while leading the SEO team to achieve organic growth, lead generation, and revenue objectives. The candidate must possess advanced SEO knowledge, strong analytical skills, leadership qualities, and complete ownership of project performance.
Core Responsibilities
1. SEO Strategy & Planning
- Develop and implement comprehensive SEO strategies aligned with business goals.
- Create quarterly and annual SEO roadmaps.
- Identify growth opportunities through competitor analysis and market research.
- Define SEO KPIs and success metrics for each project.
- Stay updated with Google's algorithm changes and industry trends.
2. Advanced Keyword Research & Content Planning
- Conduct comprehensive keyword research based on search intent, competition, and business objectives.
- Build keyword clusters and topical authority frameworks.
- Identify content gaps and new growth opportunities.
- Prepare detailed, research-driven content briefs and outlines.
- Map keywords to relevant pages and stages of the buyer journey.
- Develop content strategies for informational, commercial, and transactional search intents.
3. Content Development & Team Coordination
- Work closely with content writers and editors to ensure SEO best practices are implemented.
- Review content briefs before content creation.
- Ensure content meets E-E-A-T standards.
- Optimize content for search engines, users, and AI-driven search experiences.
- Coordinate publishing schedules and content calendars.
- Conduct content audits and recommend updates for existing pages.
4. Technical SEO Leadership
- Conduct comprehensive technical SEO audits.
- Identify and resolve crawling, indexing, rendering, and site architecture issues.
- Monitor Core Web Vitals and website performance.
- Ensure proper implementation of:
- Schema Markup
- Canonical Tags
- XML Sitemaps
- Robots.txt
- Internal Linking Structures
- Redirect Management
- JavaScript SEO Best Practices
- Collaborate with development teams for implementation.
5. On-Page SEO Management
- Review and optimize:
- Meta Titles
- Meta Descriptions
- Header Structures
- URL Structures
- Internal Linking
- Image Optimization
- Schema Markup
- Ensure all landing pages follow SEO best practices.
- Maintain on-page optimization standards across all projects.
6. Local SEO Management
- Develop and manage Local SEO strategies.
- Optimize Google Business Profiles.
- Manage local landing pages and location-based content.
- Build and maintain local citations.
- Improve local map rankings and visibility.
- Monitor local competitor activities.
7. AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization)
- Develop strategies for visibility in AI-powered search platforms.
- Optimize content for:
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
- Other emerging AI search platforms
- Implement structured data and entity optimization.
- Improve brand authority and citation opportunities.
- Monitor AI-driven search visibility and performance.
8. Advanced Link Building & Authority Building
The SEO Team Lead should focus only on high-quality authority-building activities, including:
- Paid Link Insertions
- Paid Guest Posting Campaigns
- Link Building Outreach
- Digital PR Opportunities
- HARO and Journalist Outreach
- UGC (User-Generated Content) Backlinks
- Niche-Relevant Authority Links
- Strategic Partnership Links
The candidate should avoid low-quality, generic backlink activities such as:
- Profile Links
- Social Bookmarking
- Directory Spam
- Web 2.0 Spam
- Forum Spam
- Other outdated link-building techniques
9. Analytics, Tracking & Reporting
- Establish proper tracking mechanisms using:
- Google Analytics 4
- Google Search Console
- Looker Studio
- SEO Tools (Ahrefs, SEMrush, Screaming Frog, etc.)
- Track rankings, traffic, conversions, and business KPIs.
- Analyze SEO performance and identify improvement opportunities.
- Present actionable reports and recommendations.
- Monitor ROI and SEO impact on lead generation and revenue.
10. Team Leadership & Management
- Lead and mentor SEO Executives and Specialists.
- Conduct regular training sessions.
- Review team deliverables and maintain quality standards.
- Assign tasks and manage workloads effectively.
- Ensure deadlines and project timelines are met.
- Create SOPs and process documentation.
11. Ownership & Accountability
- Take complete ownership of project performance.
- Be accountable for SEO deliverables and outcomes.
- Proactively identify risks and provide solutions.
- Drive continuous improvement across all SEO activities.
- Maintain high standards of communication and client satisfaction.
- Operate with a problem-solving mindset rather than an execution-only approach.
Required Skills & Expertise
- Advanced Keyword Research
- Technical SEO
- On-Page SEO
- Local SEO
- AEO/GEO Optimization
- Content Strategy & Content Brief Development
- Advanced Link Building
- Data Analysis & Reporting
- Team Leadership
- Client Communication
- Project Ownership & Accountability
Success Metrics (KPIs)
- Organic Traffic Growth
- Keyword Ranking Improvements
- Qualified Leads Generated
- Organic Revenue Growth
- Local Ranking Improvements
- AI Search Visibility Growth
- Content Performance Metrics
- Backlink Quality & Authority Growth
- Team Productivity & Delivery Quality
- Client Retention & Satisfaction
Qualifications:
- Bachelor's degree in Marketing, Business, or related field.
- Proven experience in SEO with 4-6 years of experience in a similar role.
- Excellent communication and leadership skills, with the ability to effectively manage a team and collaborate cross-functionally.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, Google Tag Manager, SEMrush, etc.
- Strong analytical skills and ability to interpret data to make informed decisions and optimizations.
- Thorough understanding of web design and site structures.
Application Process: Interested candidates, please submit your resume at hr@digitechindia.co or contact us at (+91 7898246313)
Click on Apply to know more.