Website:
drpatki.com
Job details:
**NOW HIRING: Healthcare & AI SEO Specialist – Surgical Specialties**
**Company:** Dr Patki’s Surgical Specialty Hospital
**Location:** Surat, Gujarat, India (On-site / Hybrid)
**Type of Employment:** Full-Time / Contract Retainer
**Level:** Mid-Senior Level (3+ years experience in Healthcare SEO & Generative AI Search)
### **Dr. Patki Surgical Specialty Hospital - About Us**
Dr. Patki Surgical Specialty Hospital is transforming the surgical care landscape of Surat with a patient-centric **“Surgical Retail”** model. Rooted in the pillars of absolute financial transparency, clinical precision and institutional trust, our multi-specialty surgical facility specializes in core specialties such as **General & Laparoscopic Surgery, ENT, Plastic & Cosmetic Surgery and Gynecology**.
### **The Account**
We are hiring a result-oriented **Healthcare SEO & Generative Engine Optimization (GEO) Specialist** to grow our digital patient acquisition, dominate local search catchments across Surat and South Gujarat, and position our high-converting surgical packages at the top of search engines and AI engines.
You will be responsible for organic patient acquisition on **Google Search, Google Map Packs and emerging AI platforms (Google AI Overviews, ChatGPT, Perplexity, Claude)**.
### **Main Responsibilities**
**AI Search Optimization (GEO/AIO):** Create clinical content, patient guides, and procedure pages that prompt Google AI Overviews, ChatGPT, Perplexity and other conversational AI tools to cite and recommend Dr. Patki Hospital as the best surgical choice.
**Keyword Strategy for Specialty & Package Create high-intent keyword strategies for surgical procedures in General/Laparoscopic Surgery, ENT, Plastic Surgery and Gynecology focused on package pricing transparency and local search intent.
**Local SEO & Map Pack Dominance:** Improve our Google Business Profile (GBP), hyper-local citations, review tactics, and location-based keywords to generate high patient traffic in key micro-markets in Surat.
* **E-E-A-T & Clinical Content Match:** Collaborate with medical leadership to develop clinical content that aligns with Google’s **E-E-A-T** (Experience, Expertise, Authoritativeness, and Trustworthiness) and **YMYL** guidelines.
* **Enhanced Schema Markup:** Use structured data (MedicalCondition, Physician, MedicalProcedure, Hospital, FAQPage) to improve LLM and crawler understanding of our surgical specialties and fixed-price models.
* **CRO (Conversion Rate Optimization):** Optimize landing pages to seamlessly convert organic search and AI discovery into phone calls, WhatsApp inquiries and surgical consultations.
* **Analytics & Performance Tracking:** Measure lead generation, cost per inquiry, local calls, and keyword rankings with GA4, Google Search Console, and SEO suites.
### Requirements and qualifications
* **Experience:** 3+ years experience in digital marketing/SEO, minimum **2 years in healthcare, hospitals or specialty surgical clinics** required.
* **AI Search Knowledge:** Practical understanding of **Generative Engine Optimization (GEO)** and how search LLMs retrieve, extract and present medical answers.
* **Specialty Expertise:** Strong understanding of patient search behavior and clinical language for General/Laparoscopic Surgery, ENT, Plastic Surgery, and Gynecology.
**Master local SEO:** Experience ranking health care providers in local Google Map Packs and geo catchments.
* **Technical Skills:** Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog, Schema generators, CMS platforms (WordPress/Webflow)
**ROI Driven:** We are passionate about driving real patient appointments & phone calls, not just traffic or vanity impressions.
### **Why Work With Us?**
Build a leading hospital brand which is setting a new benchmark for surgery care in Gujarat.
* Partner with clinical and management leadership in a fast-growing, technology-driven healthcare environment.
* Salary commensurate with experience and performance metrics.
### **How to Apply**
Click **Apply Now** or send your CV and **case studies/proof of medical ranking campaigns (including local Map Pack or AI overview mentions)** to [Insert Email Address / WhatsApp Contact].
Click on Apply to know more.