White Force Group
Website:
white-force.com
Job details:
Urgent Hiring for SEO, AEO & GEO Specialist
Preferred immediate joiner
Email - ganeshbahadur.thapa@white-force.in
Contact no. 7415074707
Location - Delhi
Experience 2 to 5 year
CTC - Upto 4.2 LPA
Hiring an SEO, AEO, and GEO Specialist to strengthen its organic search presence and improve brand visibility across traditional search engines and AI-driven answer platforms. The role will focus on growing qualified organic traffic, improving search rankings, building content authority, and helping appear accurately in AI-generated search responses.
Role Overview
The ideal candidate will have hands-on experience in SEO, content optimization, technical SEO, and search performance analysis
Key Responsibilities
• Develop and execute end-to-end SEO, AEO, and GEO strategies for
• Improve organic rankings, website traffic, qualified leads, and conversions through search-led growth initiatives.
• Conduct keyword research, competitor analysis, topic-gap analysis, and search intent mapping.
• Optimize website pages, product pages, landing pages, blog posts, FAQs, and resource content for search visibility.
• Create and manage content strategies focused on high-intent keywords, topical authority, user queries, and financial/lending-related search topics.
• Build content briefs for writers with SEO keywords, search intent, target audience, content structure, FAQs, internal links, and conversion recommendations.
• Optimize content for answer-focused search results, including featured snippets, People Also Ask queries, FAQs, comparison searches, and conversational queries.
• Improve content structure so that AI platforms and answer engines can identify, understand, and reference accurately.
• Create and optimize entity-focused content around company’s products, services, target audience, expertise, trust signals, and industry topics.
• Implement structured data/schema markup, including Organization, FAQ, Product, Article, Breadcrumb, Review, and other relevant schemas.
• Conduct regular technical SEO audits covering indexing, crawlability, website architecture, redirects, duplicate content, broken links, XML sitemaps, robots.txt, canonical tags, page speed, and Core Web Vitals.
• Work closely with developers to implement and validate technical SEO and structured-data recommendations.
• Develop ethical off-page SEO and digital PR strategies to strengthen authority, trust, backlink quality, and brand mentions.
• Track company’s presence in Google Search, featured snippets, AI Overviews, answer engines, and relevant generative AI search platforms.
• Monitor brand mentions, citations, sentiment, competitor visibility, and search result changes related to .
• Prepare weekly and monthly reports on rankings, traffic, leads, technical health, content performance, backlinks, and AI visibility.
• Stay updated on search-engine algorithm updates, AI search developments, generative engine optimization practices, and content-quality standards. SEO Responsibilities
• Improve rankings for priority commercial, informational, and branded keywords.
• Optimize on-page SEO elements, including titles, meta descriptions, headings, URLs, alt text, internal links, and content readability.
• Identify underperforming content and recommend updates, consolidation, pruning, or expansion.
• Build topic clusters and internal-linking structures to improve topical authority.
• Collaborate with content, design, product, and performance marketing teams to ensure SEO is integrated into campaigns and new page launches. AEO Responsibilities
• Optimize content for direct answers, featured snippets, FAQs, and conversational searches.
• Identify high-value user questions related to loans, lending, eligibility, documentation, interest rates, repayment, and financial decision-making.
• Structure content using clear question-and-answer formats, concise definitions, tables, lists, and relevant examples.
• Improve FAQ pages and resource content to address customer queries at every stage of the funnel.
• Ensure key website information is clear, accurate, easy to interpret, and supported by relevant structured data. GEO & AI Visibility Responsibilities
• Improve company’s discoverability and representation across AI-powered search and generative answer platforms.
• Create authoritative, well-structured, factually consistent content that can be understood and referenced by AI systems.
• Strengthen brand/entity signals through website content, structured data, trusted external mentions, and relevant citations.
• Monitor how , its products, and lending-related topics appear in AI generated answers.
• Identify gaps where competitors are being referenced more often and develop content or authority-building plans to improve company’s visibility.
• Ensure important brand, product, eligibility, policy, and customer-support information remains updated, consistent, and easy to verify.
• Recommend content formats and digital PR opportunities that can improve citation potential and AI search visibility.
Required Skills & Qualifications
• 2–5 years of hands-on experience in SEO, organic growth, or content-led search marketing.
• Strong knowledge of on-page, off-page, technical, and content SEO.
• Understanding of AEO, featured snippets, conversational search, FAQ optimization, and structured content.
• Familiarity with GEO and strategies that support visibility in AI-powered and generative search experiences.
• Experience using Google Search Console, Google Analytics 4, Google Tag Manager, and Looker Studio. • Experience with SEO tools such as Ahrefs, SEMrush, Moz, Ubersuggest, Screaming Frog, or similar platforms.
• Knowledge of technical SEO concepts, including schema markup, XML sitemaps, robots.txt, canonicalization, redirects, crawl budgets, and Core Web Vitals.
• Strong keyword research, competitor analysis, content auditing, and reporting skills.
• Ability to interpret data and turn insights into clear, prioritized action plans.
• Excellent written communication skills and the ability to work closely with writers, developers, designers, and marketing teams. Preferred Qualifications
• Experience in fintech, lending, banking, insurance, or another regulated industry.
• Familiarity with WordPress or other CMS platforms.
• Experience with GA4 event tracking, BigQuery, and advanced reporting dashboards.
• Knowledge of digital PR, backlink outreach, brand-mention tracking, and reputation management.
• Understanding of E-E-A-T principles, entity SEO, topical authority, and content trust signals.
• Experience working with AI content tools while maintaining editorial quality, accuracy, originality, and compliance.
Preferred immediate joiner
Email - ganeshbahadur.thapa@white-force.in
Contact no. 7415074707
Click on Apply to know more.