Website:
synosys.ai
Job details:
Company Description Synosys is a leading global embedded system solutions company that provides end-to-end hardware and software services for the embedded systems market. The organization combines research and development consultancy with embedded software and hardware design to support clients worldwide. Synosys partners with automotive manufacturers, semiconductor vendors, terminal device OEMs, and operators to deliver tailored solutions. With a strong focus on automotive, robotics, industrial and home automation, RFID, digital signage, and POS systems, Synosys offers products, business solutions, and outsourcing services designed to provide reliability and long-term value.
Role Description The Search Engine Optimization Specialist is a full-time, on-site role based in Kozhikode. This position is responsible for planning and executing SEO strategies to improve organic search visibility and drive qualified traffic to Synosys’s digital properties. Day-to-day tasks include conducting keyword research, performing SEO audits, optimizing on-page elements, and monitoring web analytics to identify opportunities for improvement. The specialist will manage link-building initiatives, collaborate with content and development teams to implement SEO best practices, and prepare performance reports with actionable insights. The role also involves staying current with search engine algorithm updates and industry trends to ensure continuous optimization.
Qualifications
- Ability to conduct comprehensive keyword research and develop targeted keyword strategies (Keyword Research).
- Experience performing technical and content-focused SEO audits and recommending improvements (SEO Audits).
- Proficiency in developing and executing ethical link-building campaigns to improve domain authority (Link Building).
- Skill in using web analytics tools to track performance, interpret data, and optimize SEO efforts (Web Analytics).
- Strong understanding of on-page SEO, including meta tags, headings, internal linking, and content optimization (On-Page SEO).
- Familiarity with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.
- Basic knowledge of HTML/CSS and how site structure and page speed affect SEO performance.
- Strong analytical, problem-solving, and communication skills, with the ability to collaborate with cross-functional teams.
- Bachelor’s degree in Marketing, Computer Science, Communications, or a related field, or equivalent practical experience.
- Previous experience in an SEO or digital marketing role, preferably in technology or embedded systems, is an advantage.
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