Obbserv
Website:
obbserv.com
Job details:
Company Description Obbserv is a digitally focused company that helps brands connect with modern consumers through innovative online experiences. The team blends creativity, technology, and data to design campaigns, applications, and interactive spaces that meet customers where they are—online. Obbserv partners with clients ranging from start-ups to Fortune 500 companies, using an agile approach that adapts to evolving customer needs and business goals. The company is driven by a culture of thinking beyond the obvious, aiming to bridge the digital gap between brands and consumers and create added value for online audiences.
Role Description The Search Engine Optimization Specialist at Obbserv is a full-time, on-site role based in Udaipur. This role involves conducting keyword research, performing SEO audits, and implementing on-page optimization to improve organic search visibility and website performance. The specialist will monitor and analyze web analytics data, identify opportunities for growth, and execute link-building strategies that align with brand and content goals. Day-to-day responsibilities include collaborating with content, design, and development teams, staying current with SEO best practices and search engine algorithm updates, and preparing performance reports with clear recommendations for improvement.
Qualifications
- Strong skills in Keyword Research and On-Page SEO to optimize content, metadata, and site structure.
- Experience conducting comprehensive SEO Audits to identify technical, content, and structural issues.
- Proficiency in Link Building strategies that adhere to ethical, white-hat SEO practices.
- Ability to use Web Analytics tools (e.g., Google Analytics, Search Console) to interpret data and guide decisions.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.
- Basic understanding of HTML, CSS, and website architecture as they relate to SEO.
- Strong analytical, problem-solving, and communication skills, with attention to detail.
- Relevant experience in SEO or digital marketing and a bachelor’s degree in Marketing, Communications, IT, or a related field is preferred.
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