Search Engine Optimization Specialist
Lepton Software
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- content creation
- content marketing
- Google Analytics
- keyword research
- SaaS
- whitepapers
About the role
Lepton Software
Website:
leptonsoftware.com
Job details:
Key Responsibilities
SEO Strategy
- Develop and execute SEO strategy to improve organic traffic and keyword rankings.
- Identify high-intent keywords related to telecom network planning, GIS, and fiber infrastructure.
- Conduct competitor and keyword analysis.
Content Creation
- Create SEO-optimized blogs, landing pages, whitepapers, and product pages.
- Develop technical thought leadership content in telecom and location intelligence.
- Produce case studies and solution guides for enterprise customers.
Website Optimization
- Optimize website content structure, meta tags, and internal linking.
- Improve search rankings for strategic industry keywords.
Performance Tracking
- Monitor organic traffic, keyword rankings, and content performance.
- Use tools like SEMrush, Ahrefs, Google Search Console, Google Analytics.
Skills & Experience
- 3–6 years experience in SEO and B2B content marketing
- Experience writing technical content for SaaS / telecom / enterprise technology
- Strong understanding of keyword research and on-page SEO
- Familiarity with SEO tools (SEMrush, Ahrefs, Google Analytics)
- Ability to translate complex technical concepts into engaging content
Success Metrics
- Growth in organic website traffic
- Keyword rankings for strategic industry terms
- Number of inbound leads generated through SEO
- Engagement on technical content assets
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