Website:
graysondigital.in
Job details:
Company Description Grayson Digital is a performance marketing agency that helps startups, small and medium-sized enterprises, and established businesses generate qualified leads, increase revenue, and improve marketing ROI through data-driven digital strategies. The team combines creative thinking with advanced analytics to build campaigns that focus on business growth, not just traffic. Core services include Google and Meta Ads, Search Engine Optimization, PPC management, conversion rate optimization, and marketing analytics using tools such as GA4 and Looker Studio. Grayson Digital emphasizes transparent reporting, measurable KPIs, and customized growth strategies tailored to each client. The agency positions itself as a long-term growth partner for organizations seeking scalable digital marketing and predictable lead generation.
Role Description This full-time remote role as a Search Engine Optimization Specialist focuses on planning, executing, and optimizing SEO strategies to drive organic growth for client accounts. The specialist will perform keyword research, technical and content-focused SEO audits, and on-page optimization for websites and landing pages. Day-to-day tasks include developing link-building campaigns, monitoring performance in web analytics platforms, and identifying opportunities to improve rankings, traffic quality, and conversions. The role involves collaborating with account managers, content creators, and paid media specialists to align SEO efforts with broader performance marketing goals. The specialist will also prepare clear, data-supported reports and recommendations for clients, ensuring continuous testing, refinement, and adherence to SEO best practices.
Qualifications
- Candidates should possess strong skills in Keyword Research and On-Page SEO to identify opportunities and optimize site structure and content.
- Candidates should possess the ability to conduct comprehensive SEO Audits, including technical, content, and user experience assessments.
- Candidates should possess experience with Link Building strategies that follow ethical, white-hat practices and support long-term authority growth.
- Candidates should possess proficiency in Web Analytics tools (e.g., Google Analytics, Google Search Console, Looker Studio) to measure performance and inform optimization decisions.
- Relevant skills include familiarity with basic HTML/CSS, CMS platforms (such as WordPress or Shopify), and SEO tools (e.g., Ahrefs, SEMrush, Moz).
- Beneficial qualifications include prior experience in performance marketing environments, strong analytical and communication skills, and the ability to manage multiple client projects remotely.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in SEO and digital marketing, is preferred.
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