FranchiseBAZAR
Website:
franchisebazar.com
Job details:
🚀 Hiring: SEO & AEO Lead (Search + AI Dominance) (Search Engine Optimization Specialist)
📍 Bengaluru | Full-Time | High Ownership Role
⚠️ Read Before Applying
This role is not for traditional SEO managers.
If your experience is limited to basic on-page/off-page execution, this will not be a fit.
We are looking for someone who has personally driven search dominance in competitive categories and understands where search is headed — AI-first discovery, zero-click journeys, and answer engines.
🎯 The Mission
Own and scale the organic visibility of two of India’s leading franchise platforms:
- FranchiseBazar
- Sparkleminds
Your goal is not “improving rankings.”
👉 Your goal is to ensure we show up everywhere a business owner searches —
Google, Meta ecosystems, and AI platforms like ChatGPT, Gemini, and Perplexity.
🔥 What You’ll Be Responsible For
🔍 Search Dominance (SEO)
- Build and execute a category-level SEO strategy, not just keyword plans
- Rank high-intent, competitive keywords across India
- Drive sustained organic traffic that converts into business leads
🤖 AI Visibility (AEO)
- Design and implement Answer Engine Optimization strategies
- Structure content for AI retrieval, citations, and zero-click results
- Actively experiment with and adapt to evolving AI search ecosystems
✍️ Content Engine Ownership
- Build a scalable, high-quality content engine (not just blogs)
- Identify content gaps competitors haven’t captured
- Ensure every piece of content has a clear search + conversion objective
👥 Team Leadership
- Lead and push a team of writers toward performance-driven output
- Set benchmarks for quality, speed, and impact
- Work closely with the Digital Marketing Manager for integrated growth
📊 Performance & Accountability
- Own traffic, rankings, and lead generation from organic channels
- Make decisions backed by data — not assumptions
- Continuously refine strategy based on algorithm and behavior shifts
🧠 Who This Is For
We are looking for someone who can confidently say:
- “I have ranked highly competitive keywords in my category.”
- “I understand how search intent translates into revenue, not just traffic.”
- “I actively experiment with AI search and emerging discovery platforms.”
- “I can build and scale a content + SEO system, not just execute tasks.”
🚫 Who Should Not Apply
- Candidates focused only on backlinks, meta tags, or basic audits
- Those without hands-on ownership of end-to-end SEO growth
- Anyone who hasn’t worked in competitive, high-intent search environments
💡 Why This Role Matters
- You will define how two established brands win in the next era of search (SEO → AEO)
- High autonomy, direct impact, and strategic influence
- Opportunity to build a category-defining organic growth engine in India
📞 Apply
If you’ve built real search growth and want to lead AI-era discoverability, we should talk.
👉 Apply with:
- Examples of keywords you’ve ranked
- Traffic growth you’ve driven
- Any work related to AI/search visibility (if applicable)
🔥 Optional Add-On
“Applications without specific SEO growth examples (rankings, traffic, or case studies) will not be considered.”
Click on Apply to know more.