Website:
ekayan.in
Job details:
SEO Specialist
Location: Bhavnagar, Gujarat, India Work Mode: Strictly Work From Office (WFO) Job Type: Full-Time
About the Role
We are looking for a highly skilled and data-driven SEO Specialist to join our team in Bhavnagar. In this role, you will be responsible for managing all search engine optimization and marketing activities. You will be tasked with improving our organic search rankings, driving targeted traffic, and maximizing ROI through comprehensive on-page, off-page, and technical SEO strategies.
If you are passionate about search algorithms, have a proven track record of scaling organic growth, and thrive in an in-office collaborative environment, we want to hear from you.
Key Responsibilities
On-Page SEO & Content Strategy
- Conduct in-depth keyword research to identify high-volume, low-competition opportunities.
- Optimize website content, landing pages, and blog posts for target keywords and user intent.
- Craft compelling meta titles, descriptions, header tags, and alt text to improve CTR.
- Develop and execute internal linking strategies to distribute page authority effectively.
- Collaborate with content writers to ensure SEO best practices are integrated into all new content.
Off-Page SEO & Link Building
- Design and execute white-hat link-building campaigns to acquire high-quality backlinks.
- Perform competitor backlink analysis to identify new link-building opportunities.
- Manage outreach programs, guest blogging, resource page link building, and broken link building.
- Monitor backlink profiles and disavow toxic or spammy links when necessary.
- Build and maintain relationships with webmasters, bloggers, and industry influencers.
Technical SEO
- Conduct regular technical SEO audits to identify and resolve crawlability and indexability issues.
- Optimize website architecture, URL structures, and site speed (Core Web Vitals).
- Implement and manage XML sitemaps, robots.txt files, and schema markup/structured data.
- Ensure maximum mobile-friendliness and responsiveness across all web assets.
- Monitor Google Search Console for errors, manual actions, and coverage issues.
Analytics & Reporting
- Track, analyze, and report on website analytics using tools like Google Analytics 4 (GA4) and Google Search Console.
- Utilize industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog) for daily monitoring and keyword tracking.
- Prepare weekly/monthly performance reports detailing organic traffic growth, keyword rankings, and ROI.
- Stay up-to-date with the latest Google algorithm updates and shifts in SEO industry trends.
Requirements and Qualifications
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Hands-on experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, Moz, Majestic, etc.).
- Deep knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
- Working knowledge of HTML, CSS, and JavaScript development and constraints as they relate to SEO.
- Excellent analytical skills with an ability to interpret data and draw actionable insights.
- Strong written and verbal communication skills.
- Must be willing to work from our Bhavnagar office on a full-time basis (Remote work is not available for this position).
Click on Apply to know more.