Website:
cotoc.in
Job details:
Company Description
COTOC Improvement Limited is dedicated to delivering exceptional strategic communication and innovative filmmaking solutions that connect with audiences and customers. Based on a foundation of creativity and precision, the company excels in services such as marketing strategy, information dissemination, social media management, and video production. By combining data-driven insights with creative design, COTOC ensures impactful messaging that drives engagement and achieves measurable outcomes. COTOC specializes in marketing strategy development, IEC planning, social media management, content creation, and brand development to empower diverse industries with impactful communication solutions.
Role Description
This is a full-time, on-site role for a Search Engine Optimization (SEO) Specialist, located in Bhubaneswar. The SEO Specialist will be responsible for executing day-to-day SEO strategies, including conducting keyword research, performing SEO audits, and implementing on-page SEO tactics. The role also involves link-building initiatives and analyzing web analytics data to inform decision-making. The specialist will work closely with content creators and other departments to optimize web content and improve search rankings.
Qualifications
- Proficiency in Keyword Research, On-Page SEO, and best practices for optimizing website content
- Experience conducting in-depth SEO Audits and implementing data-driven recommendations
- Strong skills in Link Building and strategies to enhance website authority
- Knowledge of Web Analytics tools to monitor performance and report actionable insights
- Familiarity with current SEO trends and Search Engine Algorithms
- Ability to collaborate effectively with content and marketing teams
- Bachelor’s degree in Marketing, Computer Science, or a related field is preferred
- Experience with tools like Google Analytics, SEMrush, or similar platforms is an advantage
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