Website:
arigohrsolution.com
Job details:
We're Hiring | Technical GEO Specialist
📍 Pune, Maharashtra
💼 5–8 Years Experience
🕐 Notice Period: Max 30 Days
🏢 6 Days Work From Office | Full-Time, Permanent
About the Client
One of India's largest and most trusted financial services conglomerates with 80M+ customers across lending, insurance, wealth management, and digital payments. They operate one of the largest financial services websites in India — in a highly competitive organic search environment. As AI-powered search reshapes how consumers discover financial products, the organisation is investing heavily in next-generation search capabilities.
About the Role
A senior individual contributor role at the cutting edge of where Technical SEO meets Generative AI. The person in this role will own the technical SEO foundation of a large-scale digital platform while simultaneously building and executing GEO, AEO, and SGE strategies — leveraging AI and LLM tools to scale operations and future-proof the brand's discoverability in an AI-driven search landscape.
This is not a traditional SEO role. Candidates must bring proven experience across all three — Technical SEO, GEO/AEO/SGE, and practical AI/LLM application in SEO workflows.
Key Responsibilities
Technical SEO
- Own end-to-end technical SEO for a large-scale website ecosystem
- Conduct deep technical audits — crawl budget management, log file analysis, indexation gaps
- Implement and optimize structured data and schema markup (JSON-LD) across product pages, FAQs, and financial calculators
- Lead Core Web Vitals optimization — LCP, CLS, INP — in close collaboration with frontend and engineering teams
- Manage hreflang, canonical tags, pagination, and large-scale redirect strategies
- Optimize JavaScript rendering for Googlebot — SSR, CSR, and hybrid rendering scenarios
GEO, AEO & SGE
- Design and execute GEO strategies to ensure brand visibility in AI-generated search responses — Google SGE, Bing Copilot, ChatGPT, Perplexity
- Build AEO frameworks — developing content that directly answers high-intent queries and is structured for featured snippets, People Also Ask, and AI-driven answer boxes
- Optimize entity structures and semantic markup for conversational and generative search interfaces
- Monitor AI-driven SERP features and generative search behavior to identify emerging opportunities and gaps in brand visibility
- Develop frameworks for conversational query optimization — long-tail and natural language queries
AI / LLM Integration in SEO Workflows
- Leverage AI tools (ChatGPT, Claude, Gemini, Perplexity) to scale SEO operations — content briefs, automated audits, semantic keyword clustering, SERP analysis
- Build and maintain AI-assisted SEO workflows for content scaling, competitive research, entity mapping, and schema generation
- Identify and implement LLM-powered automation across the full SEO lifecycle
- Stay at the forefront of AI-driven search developments and proactively adapt strategy
Automation & Reporting
- Build automation scripts using Python, SQL, or JavaScript for bulk data extraction, log file parsing, GSC reporting, and rank tracking
- Develop and maintain custom SEO dashboards using Google Search Console, GA4, and Looker Studio
- Conduct advanced analysis on organic search performance — traffic trends, CTR, query intent shifts, and ranking volatility
- Establish organic KPI frameworks and tracking infrastructure aligned with business growth goals
Semantic & Entity-Based SEO
- Build and manage entity-based SEO strategies — knowledge graph optimization, brand entity establishment, topical authority
- Develop semantic content clusters and topic hierarchies aligned with both traditional and AI-driven relevance signals
- Conduct deep keyword and intent research using traditional tools and AI-assisted methods
Must-Have Requirements
- 5+ years of overall SEO experience
- 3+ years in deep Technical SEO — managing large-scale platforms and complex search ecosystems
- 1+ year of hands-on GEO / AEO / SGE experience — practical, not theoretical
- Proven, hands-on usage of AI/LLM tools in live SEO workflows — must be demonstrated with specific examples
- Strong automation capability in Python, SQL, or JavaScript
- Background in a product company, SaaS platform, large digital business, or high-performance SEO agency
Good to Have
- Prior exposure to BFSI digital ecosystem — YMYL content requirements and E-E-A-T signals
- Understanding of NLP concepts as applied to SEO and content optimization
- Experience in international or multi-lingual SEO for large-scale domains
- Familiarity with CMS platforms (WordPress, custom CMS) and their SEO implications at scale
Tools & Technologies
- Technical SEO — Screaming Frog, Sitebulb, DeepCrawl, Botify
- Analytics & Search — GSC, GA4, Looker Studio, SEMrush, Ahrefs
- AI / LLM — ChatGPT, Claude, Gemini, Perplexity, Bing Copilot
- Automation — Python, SQL, JavaScript, BigQuery, Google Colab
- Schema — JSON-LD, Schema.org, Google Rich Results Test
Education
- BE / BTech in Computer Science, IT, Data Science, or AI — preferred
- MBA in Marketing / Analytics — added advantage
- Equivalent technical background with a strong SEO/GEO portfolio will also be considered
Click on Apply to know more.