Website:
3beavers.com
Job details:
Experience: 3–6+ Years
Role Summary: As a Senior Specialist, you will lead the digital strategy, manage high-level technical SEO, and oversee comprehensive social media campaigns to drive organic growth and brand engagement.
Key Responsibilities- Strategy & Leadership: Develop and execute end-to-end SEO and SMO strategies aligned with business goals.
- Technical SEO: Lead site audits, manage XML sitemaps, optimize site architecture, and resolve complex crawling or indexing issues.
- Content & AIO: Optimize content for modern search landscapes, including AI Overview (AIO), Generative Experience (GEO), and featured snippets.
- SMO Management: Oversee brand presence across Meta (Facebook/Instagram), LinkedIn, X, and TikTok. Manage social ad budgets and lead generation tactics.
- Advanced Analytics: Use Google Analytics 4 (GA4), Search Console, and tools like Ahrefs/SEMrush to provide deep-dive performance reports and ROI analysis.
- Mentorship: Guide and review the work of Junior Executives to ensure quality and consistency.
Requirements- Proven track record of improving organic rankings for competitive keywords.
- Experience in B2B or SaaS SEO/SMO is highly preferred.
- Expertise in A/B testing landing pages and conversion rate optimization (CRO).
- Strong communication skills for client handling or cross-departmental collaboration
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