What A Story
Website:
whataweddingstory.com
Job details:
Company Description
What A Story is an internationally recognized wedding photography and cinematography brand with over a decade of experience and more than 800 weddings captured across India and the United States. We specialize in cinematic wedding films and timeless photography that preserve genuine emotions, authentic moments, and unforgettable celebrations. As we continue expanding our digital presence globally, we are looking for an experienced SEO Manager who can leverage modern search strategies, AI-powered optimization, and data-driven marketing to accelerate our organic growth.
Role Description
The Search Engine Optimization (SEO) Manager is a full-time, on-site role based in Hitec City, Hyderabad.
Experience Required: 5–10 years
This role is responsible for developing and executing comprehensive SEO strategies to increase organic visibility, qualified leads, and revenue across multiple websites and locations.
The ideal candidate should have expertise in Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Content SEO, AI Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
The SEO Manager will perform website audits, conduct keyword research, optimize content for traditional and AI-powered search engines, improve website performance, manage backlink strategies, and monitor analytics to continuously improve search rankings and conversions.
This role will work closely with the marketing, content, design, and development teams to ensure SEO best practices are integrated into every digital initiative while staying ahead of Google's algorithm updates and the evolving AI search landscape.
Qualifications
- 5–10 years of proven experience in SEO with a track record of improving organic rankings, traffic, and lead generation.
- Strong experience in developing and executing comprehensive SEO strategies.
- Expertise in Technical SEO, including website audits, crawlability, indexing, XML sitemaps, robots.txt, canonicalization, redirects, Core Web Vitals, and Schema Markup.
- Hands-on experience in On-Page SEO, including keyword optimization, metadata, internal linking, content optimization, image SEO, and site architecture.
- Strong knowledge of Off-Page SEO, including ethical link building, digital PR, backlink analysis, outreach, and authority building.
- Experience with Local SEO, including Google Business Profile optimization, citation management, local landing pages, NAP consistency, and local keyword strategies.
- Expertise in Keyword Research, search intent analysis, topic clustering, competitor benchmarking, and content gap analysis.
- Strong understanding of AI Optimization (AIO), creating AI-friendly content structures and optimizing websites for AI-powered search experiences.
- Experience with Answer Engine Optimization (AEO), including Featured Snippets, People Also Ask (PAA), voice search optimization, FAQ optimization, and conversational search.
- Knowledge of Generative Engine Optimization (GEO), optimizing content for AI-driven search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Proficiency with Google Analytics 4, Google Search Console, Google Tag Manager, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and other industry-standard SEO tools.
- Familiarity with WordPress and basic HTML/CSS.
- Strong understanding of E-E-A-T, semantic SEO, entity optimization, topical authority, and content strategy.
- Excellent analytical, communication, reporting, and project management skills.
- Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field, or equivalent practical experience.
- Experience managing SEO for multi-location or international businesses is preferred.
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