Website:
trumpetmedia.co.in
Job details:
We’re Hiring: Search Engine Optimization Executive (E-commerce / Shopify)
Location: Civil Lines, Jaipur
Work Mode - On Site
Salary - 20K
About Trumpet Media:
Trumpet Media is a results-driven digital marketing & web development agency with a strong presence in Jaipur and Bangalore. We specialize in building high-impact websites and executing 360° digital marketing strategies for fast-growing D2C brands. We’ve worked with influential brands like Uber, Swiggy, and leading designer labels, helping them scale visibility, optimize customer journeys, and drive revenue through data-backed creativity and innovation.
Role Overview :
We’re looking for a passionate SEO Executive with hands-on experience in Shopify SEO and e-commerce optimization. This role is ideal for someone who understands how search, content, UX, and conversions come together in fashion, jewellery, and lifestyle brands.
Responsibilities
Shopify SEO Mastery
- Understanding Shopify URL structure & limitations (e.g., /collections/, /products/)
- Optimizing product & collection pages for search
- Handling duplicate content issues with tags/filters
- Leveraging metafields for SEO content
- Working with apps like Plug In SEO, SEO Manager, Schema Plus
👗 Ecommerce On-Page SEO
- Product keyword research (high intent, long-tail)
- Optimizing product titles, meta descriptions & alt text
- Building internal linking across categories, blogs, and products
- Creating compelling, SEO-friendly product descriptions
- Managing seasonal content (e.g., drops, new arrivals)
💎 Jewellery/Apparel-Specific SEO
- Targeting luxury vs. fast fashion keywords appropriately
- Understanding searcher psychology in aesthetic-based shopping
- Optimizing for style guides, material keywords (e.g., “18K gold”, “linen dresses”)
- Using rich snippets and schema (e.g., for price, availability, ratings)
💬 Content & Blog Strategy
- Creating cluster content around fashion trends, care guides, and styling tips
- Driving TOFU traffic via blogs (e.g., “How to style layered necklaces”)
- Keyword mapping blog posts to buyer personas
- Integrating influencer content or UGC into blog strategy
📲 Mobile SEO & UX
- Shopify speed optimization (especially on mobile)
- CRO for mobile-first product and collection pages
- Lazy loading & image compression
- Mobile-first indexing best practices
📈 Technical SEO for Shopify
- Page speed improvement using Shopify-native techniques
- Fixing crawl errors and redirects
- Handling faceted navigation & canonical tags
- Understanding how to work around Shopify's platform restrictions
🔗 Backlink Building for D2C Brands
- Fashion & lifestyle PR outreach
- Influencer link-building and brand mentions
- Leveraging press features in high-authority sites (Vogue, GQ, etc.)
📊 Analytics & Performance Tracking
- Google Search Console & GA4 analysis
- Conversion rate SEO tracking (revenue per visitor)
- UTM tracking for campaign-specific performance
- Shopify reports + external dashboards (Looker Studio)
🛒 Shopify App Stack & CRO Knowledge
- Working with apps like ReConvert, Judge.me, Klaviyo (for SEO+email synergy)
- Understanding how page builders (like PageFly, Shogun) affect SEO
- A/B testing pages without affecting crawlability
Required Skills & Qualifications:
- 1-2 years experience in performance marketing for e-commerce brands
- Agency experience preferred
- Ability to multi-task
- Strong verbal, written, and organizational skills
What We Offer:
- Competitive salary + performance-based incentives.
- Opportunity to work with a fast-growing agency and make a real impact.
- Flexible work environment with opportunities for career growth.
Click on Apply to know more.