RP UXCollab Pvt. Ltd.
Website:
revivalpixel.com
Job details:
About Role:
RP UXCollab is seeking an experienced and proactive Senior SEO Executive to join our growing digital marketing team. The ideal candidate will have hands-on expertise across SEO, GEO, AEO, and PPC advertising. You will independently manage multiple client accounts — both domestic (India) and international — driving measurable growth in organic and paid visibility.
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Key Responsibilities:
SEO (Search Engine Optimisation)
• Develop and execute end-to-end SEO strategies for domestic and international clients across diverse industries.
• Conduct comprehensive technical SEO audits and coordinate resolution of on-page, off-page, and technical issues.
• Perform keyword research, competitive analysis, and content gap analysis tailored to each client's target market.
• Build and manage high-quality link acquisition campaigns to strengthen domain authority.
• Track, analyse, and report on organic performance metrics using Google Analytics, Search Console, and third-party tools.
GEO (Generative Engine Optimisation)
• Optimise client content to appear prominently in AI-generated search responses (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, etc.).
• Develop structured, entity-rich content strategies that improve brand visibility within LLM-based search surfaces.
• Stay ahead of evolving GEO best practices and proactively adapt client strategies accordingly.
AEO (Answer Engine Optimisation)
• Optimise content to capture featured snippets, People Also Ask (PAA) boxes, rich results, and voice search answers.
• Implement structured data markup (Schema.org) to enhance how search engines understand and present client content.
• Build FAQ, How-To, and Q&A content frameworks aligned with conversational search intent.
PPC (Pay-Per-Click Advertising)
• Plan, launch, and manage Google Ads, Bing Ads, and social PPC campaigns for domestic and international clients.
• Conduct audience research, keyword bidding strategy, A/B testing of ad creatives and landing pages.
• Monitor campaign budgets, optimise CPA/ROAS, and deliver regular performance reports with actionable insights.
• Manage remarketing, display, shopping, and performance max campaigns as required.
Client Management
• Serve as the primary point of contact for assigned domestic and international client accounts.
• Prepare and deliver monthly/quarterly performance reports and strategy presentations to clients.
• Understand client business objectives and translate them into tailored digital marketing strategies.
• Manage client expectations, handle queries professionally, and build long-term relationships.
• Coordinate with internal content, design, and development teams to ensure timely campaign delivery.
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Education: Bachelor's degree in Marketing, Mass Communication, Computer Science, or a related field.
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Experience: Minimum 3 years of proven hands-on experience in SEO and PPC; agency background strongly preferred.
• Proficiency in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Search Console, Google Analytics (GA4).
• Hands-on experience with Google Ads, Meta Ads, and Bing Ads platforms.
• Working knowledge of Generative AI search behaviours and emerging GEO/AEO optimisation techniques.
• Solid understanding of technical SEO: crawl management, Core Web Vitals, site architecture, structured data.
• Excellent written and verbal communication skills in English for international client management.
• Ability to manage multiple accounts simultaneously with strong attention to detail and deadlines.
• Analytical mindset with ability to interpret data and present actionable recommendations.
• Basic understanding of HTML/CSS; familiarity with CMS platforms such as WordPress is an advantage.
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Nice to Have
• Google Ads or Analytics certification.
• Experience managing international and domestic clients.
• Knowledge of local SEO and multi-regional/multilingual SEO strategies.
• Familiarity with AI writing tools (ChatGPT, Jasper, etc.) and their role in content production workflows.
• Prior experience with SaaS SEO client portfolios.
Click on Apply to know more.