Website:
reciprocitylab.com
Job details:
Company Description
Reciprocity Lab is an innovative software company based in India, specializing in developing user-friendly solutions tailored to clients' needs. Our expertise spans across fintech, logistics, mobile apps, web platforms, and cloud infrastructure. We collaborate with clients worldwide to deliver impactful, scalable, and efficient digital solutions. At Reciprocity Lab, our goal is to create software that truly makes a difference and enhances user experiences.
Role Description
This is a full-time hybrid role for a Search Engine Optimization (SEO) Executive located in the Kolkata metropolitan area, with an option for partial work from home. The SEO Executive will be responsible for conducting keyword research, performing on-page SEO optimization, executing link-building strategies, and performing detailed SEO audits of websites. The role also involves leveraging social media marketing to enhance online visibility and drive web traffic.
Qualifications
- Proficiency in Keyword Research and On-Page SEO to optimize website content and improve search rankings
- Experience in Link Building to drive organic traffic and enhance website authority
- Knowledge of Social Media Marketing to boost engagement and integrate SEO strategies across platforms
- Expertise in conducting thorough SEO Audits to identify gaps and optimize website performance
- Analytical mindset, with the ability to interpret data and adjust strategies accordingly
- Strong communication skills and collaborative approach to working with cross-functional teams
- Basic understanding of web analytics tools, such as Google Analytics
- Bachelor's degree in Marketing, Digital Marketing, or other related fields is a plus
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