Website:
Job details:
Company Description
Finowings Training Academy, a Private Limited company, is dedicated to providing high-quality financial education, empowering individuals to take charge of their finances. As a leading platform for financial literacy, Finowings offers top-notch certifications in finance, integrating the latest industry techniques to unlock new career opportunities. With a focus on comprehensive investment strategies and financial management, the company equips learners to adapt to dynamic markets. Committed to spreading financial awareness globally, Finowings offers diverse platforms to educate and inspire financial responsibility.
Job Description
We are looking for a SEO/SEM Expert to manage all search engine optimization and marketing activities.
Responsibilities:
- Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
Requirements and Skills:
- Proven SEO experience.
- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- BS/MS degree in a quantitative, test-driven field.
Benefits
- Leave encashment
- Paid time off
- Supplemental Pay: Overtime pay, Performance bonus, Yearly bonus
Job Type: Full-time, Onsite
Location: Lucknow
Contact: 9598152304
Pay: ₹20,000.00 - ₹30,000.00 per month
Schedule: Day shift
Education:
Experience:
- SEO: 2 year (Required)
- Total work: 1 year (Required)
Work Location: In person
Click on Apply to know more.