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Company Description The company is a growing organization seeking to strengthen its digital presence and online visibility. Based in Surat, it focuses on using data-driven marketing strategies to reach and engage its target audience. Team members collaborate across functions to improve website performance, search rankings, and user experience. The organization values analytical thinking, continuous learning, and practical problem-solving in a fast-paced environment. It offers opportunities to contribute directly to measurable business outcomes through effective SEO and digital initiatives.
Role Description This is a full-time, on-site role based in Surat for a Search Engine Optimization (SEO) Analyst. The SEO Analyst will conduct keyword research, analyze search trends, and identify optimization opportunities across the company’s websites and digital properties. Daily responsibilities include implementing on-page SEO best practices, optimizing meta tags and content structure, monitoring site performance, and using web analytics tools to track and report on key SEO metrics. The role involves managing and evaluating link-building activities, collaborating with content and marketing teams, and staying up to date with search engine algorithm changes and industry best practices. The SEO Analyst will provide clear insights and recommendations to improve organic traffic, search rankings, and user engagement.
Qualifications
- Candidates should possess strong skills in Keyword Research and On-Page SEO.
- Candidates should possess experience in Link Building and related off-page SEO techniques.
- Candidates should possess proficiency in Web Analytics and reporting tools (e.g., Google Analytics, Google Search Console).
- Candidates should possess a solid foundation in Marketing and understanding of digital marketing channels.
- Candidates should possess strong analytical, problem-solving, and data interpretation skills.
- Candidates should possess good written and verbal communication skills and the ability to work collaboratively on-site.
- Relevant experience in SEO, digital marketing, or a related field; agency or in-house experience is beneficial.
- Bachelor’s degree in Marketing, Business, Information Technology, or a related discipline is preferred.
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