nd execute SEO strategies focused on lead generation and conversionsā¢ Optimiz
e on-page SEO for landing pages, product pages, and lead funnels (keywords, meta tags, content, CTAs, internal linking)ā¢ Manage
off-page SEO activities to improve authority and lead quality, including:ā Busines
s listings and link exchangeā Guest p
osting and backlink acquisitionā Brand m
entions and referral trafficā¢ Conduct
keyword research based on buyer intent (TOFU, MOFU, BOFU)ā¢ Collabo
rate with content and marketing teams to develop SEO-driven content (blogs, landing pages, case studies)ā¢ Track o
rganic traffic, keyword rankings, leads, and conversionsā¢ Monitor
and optimize SEO campaigns to improve lead quality and CPLā¢ Prepare
weekly and monthly SEO performance reports
ā
Mandatory Skills & Requirements:
ā¢ 2ā5 ye
ars of hands-on SEO experience with a lead generation focusā¢ Experie
nce in a B2B product-based companyā¢ Strong
knowledge of on-page and off-page SEO best practicesā¢ Hands-o
n experience with:ā Google
Analytics (goal and conversion tracking)ā Google
Search Consoleā Zoho CR
M for lead trackingā¢ Experie
nce with SEO tools such as Ahrefs, SEMrush, Screaming Frog, etc.ā¢ Underst
anding of conversion funnels and buyer intentā¢ Strong
analytical and reporting skillsā¢ Good co
mmunication skills
ā Preferred Skills:
ā¢ Experi
ence in SaaS or enterprise B2B marketingā¢ Knowled
ge of landing page optimization and CRO (Conversion Rate Optimization)ā¢ Ability
to collaborate with sales teams to align SEO leads with business goals