Website:
dcnglobalexhibitions.com
Job details:
Company Description DCN GLOBAL EXHIBITIONS PVT. LTD. is led by a team of professionals with over 30 years of experience in architecture and exhibition design. The company delivers innovative, client-specific solutions for exhibitions, interiors, displays, events, conferences, seminars, stage sets, and show trailers across Europe, the Middle East, and India. DCN Global Exhibitions is known for first-class service, meticulous attention to detail, and high-quality, user-friendly display systems that support marketing, branding, information, and presentation goals. The company specializes in customized exhibits fabricated with innovative materials, giving each brand a distinct visual identity. Creativity and innovation are central to every project undertaken by the team.
Role Description The Search Engine Marketing Specialist is a full-time, on-site role based in Ghaziabad, India. This role involves planning, executing, and optimizing paid search campaigns across major search engines to drive qualified traffic and improve lead generation. The specialist will conduct keyword research, create and refine ad copy, manage bidding strategies, and monitor campaign performance using web analytics tools. Day-to-day responsibilities include analyzing data, preparing performance reports, identifying opportunities for improvement, and collaborating with marketing and design teams to align SEM efforts with broader digital marketing and branding initiatives. The role also requires staying updated on search engine trends, best practices, and competitive activity to ensure campaigns remain effective and compliant.
Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with a focus on performance-driven campaigns.
- Candidates should possess solid Keyword Research and Paid Search Campaigns skills to build, manage, and optimize SEM initiatives.
- Candidates should possess Web Analytics skills to interpret data, track key metrics, and generate actionable insights.
- Relevant experience in search engine marketing, preferably in an agency or B2B environment, is highly beneficial.
- Strong analytical thinking, attention to detail, and proficiency with tools such as Google Ads and Google Analytics are preferred.
- Effective communication skills and the ability to work collaboratively with cross-functional teams are important.
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