Infobrandz
Website:
infobrandz.com
Job details:
We are hiring a full-time Search & AI Visibility Specialist to lead and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) initiatives for fast-growing B2B clients.
This role goes beyond traditional SEO and focuses on improving visibility across:
• Google Search
• AI platforms (ChatGPT, Perplexity, Gemini, Claude)
• Knowledge graphs and entity-based discovery
• Content-driven and programmatic visibility channels
What You Will Be Responsible For
1. Technical SEO & Website Optimization• Conduct full SEO audits (technical + on-page)
• Improve indexing, crawlability, and site structure
• Optimize page speed, schema, metadata, internal linking
• Work with dev/design teams to implement improvements
2. Content Strategy & Search Visibility• Identify high-impact keyword and topic opportunities
• Build SEO-driven content plans
• Optimize existing content for rankings
• Guide content writers with clear briefs
3. AEO (Answer Engine Optimization)• Optimize content for AI-generated answers
• Structure content for featured snippets & zero-click results
• Improve semantic relevance and question-based content
• Ensure brand visibility in AI responses
4. GEO (Generative Engine Optimization)• Improve brand/entity presence across LLM ecosystems
• Build and optimize content for AI discovery
• Identify opportunities on platforms like Reddit, Quora, forums
• Create strategies to increase mentions and citations
5. Analytics & Performance Tracking• Track performance using Google Analytics, Search Console
• Monitor keyword rankings, impressions, and CTR
• Measure visibility across search and AI platforms
• Provide clear weekly/monthly reports with insights
6. Conversion & Funnel Awareness (Important)• Understand user journey from search → website → conversion
• Suggest improvements for landing pages
• Recommend tools for visitor tracking and lead capture
• Work with marketing team to improve conversion rates
Tools You Should Be Comfortable With• Google Search Console
• Google Analytics (GA4)
• Ahrefs / SEMrush
• Screaming Frog
• Surfer / Clearscope (or similar)
• ChatGPT / Perplexity / AI tools for research & optimization
• Basic understanding of Webflow / CMS platforms
Bonus:
• Experience with HubSpot
• Experience with CRO tools (Hotjar, Clearbit, etc.)
What We’re Looking For• 3–6 years of hands-on SEO experience
• Strong understanding of technical + content SEO
• Familiarity with AI-driven search (AEO / GEO concepts)
• Ability to think strategically, not just execute tasks
• Strong communication skills (can explain insights clearly)
• Ability to work in a fast-paced, async environment
What This Role Is NOT• Not just blog writing
• Not just backlink building
• Not just keyword research
This is a growth + visibility role, not a checklist SEO role.
Success MetricsIn the first 90 days, success will be measured by:
• Improved indexing and site health
• Increased impressions and keyword coverage
• Initial visibility in AI-generated responses
• Clear SEO roadmap and execution consistency
Compensation• Competitive fixed salary (based on experience)
• Performance-based incentives (optional)
• Long-term growth opportunity within a fast-scaling team
Click on Apply to know more.