Social Media Manager

Seagull is an ideas led creative agency. And believes that Social media is a critical asset for any brand to drive brand engagement. We seek a highly creative and strategic Social Media Manager to lead our social media team, drive client brands' social media presence through compelling, idea-driven content and real-time updates. This role demands a deep understanding of social media, a strong creative vision, and the ability to inspire a team in a fast-paced environment. Responsibilities of a Social Media Manager: Strategy Development & Execution: Develop and implement comprehensive social media strategies aligned with the brand's branding idea (core brand positioning). The social media strategies are expected to be organized in a monthly calendar for better planning and foresight. Strategy development includes audience research, competitive analysis, content planning, platform selection, and campaign execution. Content Creation & Curation: Oversee the creation and curation of high-quality, engaging content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, Whatsapp Channels, etc.). This includes brainstorming content ideas, supervising copy & visuals, and collaborating with designers and videographers. A keen inclination towards ideation and creating highly engaging content is essential. Team Leadership & Mentorship: Lead, mentor, and inspire a team of social media executives. Foster a collaborative and growth-driven environment, providing constructive feedback and opportunities for output enhancement & professional development. Client Management & Communication: Serve as the point of contact for clients regarding social media strategy and performance along with the SM executive. Prepare regular performance reports for clients, providing actionable insights and recommendations. This includes tracking, analysing key social media metrics (e.g., reach, engagement, website traffic, conversions) & campaign effectiveness while identifying areas for improvement. Manage social media budgets effectively where required and relevant Confidently advise clients on best practices and strategic direction. Trend Monitoring & Innovation: Stay up-to-date on the latest social media trends, platform updates, and emerging technologies. Proactively identify opportunities to leverage new platforms and tools to enhance brand engagement. On-the-Field Engagement: Be willing and able to participate in on-the-field activities, such as photoshoots, video shoots, and client events, as needed. This may involve collaborating directly with the team and clients on location. Collaboration: Work closely with other departments within the agency (e.g., creative, brand management) to ensure integrated and cohesive campaigns.

Seagull is an ideas led creative agency. And believes that Social media is a critical asset for any brand to drive brand engagement.