Marketing Manager

Role: Marketing/ Content Strategist Location: Powai, Mumbai, India About the Role: We are seeking a highly motivated, tech-savvy, creative, and forward-looking candidate to join our marketing team. The ideal candidate carries a passion to build a global brand in India. The role will focus on developing high-quality impactful content and brand marketing campaigns that wins the attention of our audience and builds SDA Bocconi Asia Center as a preferred business school for all its programs. • Cultivate full-funnel content marketing strategies - targeted at driving traffic, engagement, generating leads, conversion, retention, and building brand awareness.• Present relevant content through website, blogs, videos, infographics, email marketing and newsletters, advertising campaigns, social media, and other mediums. • Manage and grow the presence on social media and YouTube. • Plan, direct, design, edit and publish content that induces results.• Collaborate with thought leaders, influencers, marketing partners, and key stakeholders to deliver content that is coherent with the brand voice and strategy.• Boost the share of voices through events, PR, on-campus activities, online/ offline sessions, etc.• Apply SEO, content development and distribution across channels - owned, earned, and paid.• Conduct thorough audits and monitor brand reputation.• Establish media relations, seek placements in print and online channels, and create thecorresponding content, including press releases, articles, and presentations.Requirements: • Bachelor's degree in marketing, advertising, mass media, journalism, or related field.• Minimum 2 years of relevant work experience.•.Sound knowledge of content management systems, web analytics, digital marketing,keyword research tools, search engine optimization (SEO), and search engine marketing (SEM).• Prior experience in developing and managing content on social media and YouTube.• Copywriting/long-form writing/content creation is a must.• Intermediary knowledge of photography, videography, design, and editing.• Familiarity with WordPress, Figma, Canva, Photoshop and Illustrator. • Proficient in leading client-facing meetings, stakeholder interviews and strategic initiatives.• Leadership qualities, effective communication, and project management skills. About the Organisation:SDA Bocconi Asia Center is a pan-Asian hub in Mumbai that has been delivering Executive Education and Postgraduate Programs designed by SDA Bocconi School of Management, Italy, since 2012. SDA Bocconi School of Management has a legacy of over 50 years, and its prestigious triple crown accreditation - EQUIS, AMBA and AACSB has positioned it as a leading business school in the world. It ranks #4th in Europe by Financial Times 2022. https://sdabocconiasiacenter.com/

SDA Bocconi Asia Center is a pan-Asian hub in Mumbai that has been delivering Executive Education and Postgraduate Programs designed by SDA Bocconi School of Management, Italy, since 2012. SDA Bocconi School of Management has a legacy of over 50 years, and its prestigious triple crown accreditation - EQUIS, AMBA and AACSB has positioned it as a leading business school in the world. It ranks #4th in Europe by Financial Times 2022.