BankSathi
Website:
banksathi.com
Job details:
Company Description
BankSathi is a cutting-edge digital platform designed to empower financial advisors in selling top-tier financial products with ease. Founded in January 2020 by Jitendra Dhaka, the platform connects more than 2 million advisors across 98% of India’s pincodes with over 20 million customers previously underserved. By offering 100+ financial products from leading brands and providing expert-led training programs.
ScoreUp by BankSathi is India's personal credit score improvement app trusted by 100,000+ users. We help Indians understand, fix, and grow their CIBIL score to 750+ through deep credit report analysis, error dispute support, and personalised expert-built action plans. Built for India. Priced for everyone. 🌐 scoreup.club
Role Description
You write the words that stop the scroll. At ScoreUp — India's personal credit score improvement app — every paid ad lives or dies in the first 3 seconds. That's your territory. You'll produce 10–15 high-converting scripts per week for AI UGC and short-form video ads, built around proven performance frameworks and data-driven briefs from the Creative Strategist. You're not just a writer — you're a performance thinker who happens to be great with words.
What You'll Do
- Write 10–15 performance ad scripts per week — hook, body copy, and CTA — for Meta Reels and YouTube Shorts.
- Craft 3–5 hook variants per concept (pain point, curiosity gap, social proof, bold claim, pattern interrupt) to maximise A/B testing surface
- Translate weekly performance briefs from the Creative Strategist into fresh, testable creative angles — fast, with minimal back-and-forth
- Write scripts specifically tailored for AI avatar delivery (HeyGen, Veo 3, Arcads) — natural, spoken-word rhythm, no robotic phrasing
- Study competitor ads, Reddit threads, Google reviews, and user testimonials to mine real audience language and pain points
- Iterate rapidly — refine underperforming scripts within 48 hrs based on CTR, hook rate, and scroll-stop data shared by the Growth Lead
- Maintain a live swipe file of high-performing hooks, structures, and frameworks — continuously updated with what's winning
- Flag creative hypotheses of your own — not just execute briefs but proactively suggest angles worth testing.
What You Bring-
- Experience in Direct-response copy - Paid social, VSL, or performance copywriting experience — not brand or content marketing
- Hook framework mastery - Pattern interrupt, POV, VSL, social proof — you know when to use which and why
- Spoken-word writing - Writes the way people talk. Scripts feel human, not read from a prompter
- peed & volume - 15–20 scripts/week without sacrificing quality. Deadline is a feature, not a constraint
Bonus: FinTech / credit familiarity - Understands credit scores or learns it fast.
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