Data Analyst, Marketing and Digital Analytics

Support SCAN's mission of keeping seniors healthy and independent by supporting marketing and digital analytics that help grow our membership and improve our member experience. In this role, you'll support funnel optimization, improve return on marketing investment, develop measurement frameworks (including for multi-touch attribution), and help quantify the value of digital investments both for members and prospects. You Will: Drive analytics to deliver actionable insights that enhance campaign performance, optimize marketing investments, and maximize lead conversion rates, both for digital and non-digital channels Translate complex data into strategic insights through advanced analytics tools, statistical techniques, and best-in-class reporting and data visualization to inform decision-making and marketing strategy Develop and implement robust media mix models to analyze the effectiveness of various marketing channels Support data-driven experimentation, A/B and multivariate testing to continuously improve member and prospect experience and reduce friction in customer journeys Formulate and test measurable hypotheses to drive continuous improvement Work closely with both the analytics and marketing teams to align on the proper tagging strategies and tools to track key performance indicators (KPIs) and user behavior without compromising data privacy or compliance standards Implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing spend and conversion efforts Develop methodologies for tracking the impact of utilization of our digital estate on member and prospect behavior Stay on the cutting edge of marketing analytics, attribution models, and related trends to bring innovative solutions to the team We seek Rebels who are curious about AI and its power to transform how we operate and serve our members. Actively support the achievement of SCAN's Vision and Goals. Other duties as assigned.

Keeping Seniors Healthy and Independent–that's been our mission for more than 40 years. Founded in Long Beach, CA in 1977 by a group of senior activists committed to improving access to the care and services they needed as they aged, SCAN is a recognized leader in senior care. As one of the nation's largest not-for-profit Medicare Advantage plans, SCAN also provides a range of community services, including the innovative programs of Independence at Home and robust community education and community giving. The SCAN mission is not something that just hangs on the wall, it's a commitment understood and embraced by every employee. We believe in supporting our employees so they, in turn, can support our members as well as seniors and caregivers in the communities we serve. That means providing training, tools and opportunities for growth—and rewarding jobs well done.