About the role
Scaler School of Technology is on a mission to disrupt engineering education in India. In just two years, we've grown into a 100+ crore book-revenue business—proof that high-impact learning is a huge gap in our education. Our undergrad program consistently attracts top talent, including students who've turned down prestigious offers (from NIT, IIIT, BITS, etc.) to join SST. Every year, more than 12,000 students apply, recognizing our commitment to cutting-edge curriculum and our vision of becoming a legacy institute. We're looking for someone who can bring this story to the world—fueling growth and amplifying our impact on the future of tech education.
Role Overview
As our Senior Growth Marketing Manager, you will helm the strategy and execution of influencer marketing & performance marketing You'll be at the forefront of accelerating Scaler's mission to reshape engineering education. In this role, you'll combine creativity with data-driven insights to champion brand growth, build partnerships, and expand our footprint in a highly competitive market.
Key Responsibilities
1. Influencer Marketing
• Identify and collaborate with top-tier influencers, industry experts, and thought leaders to boost brand awareness.
• Negotiate partnerships, design compelling influencer campaigns, and track results to ensure high-impact reach.
2. Performance Marketing
• Own end-to-end performance marketing funnels across channels (Google, Facebook, LinkedIn, etc.).
• Plan and optimize campaigns to drive qualified leads and student enrollments.
• Analyze key metrics (CPI, CPL, CAC, ROAS) to steer budget allocation and continuously improve ROI.
3. Content Marketing
• Develop and oversee a content roadmap aligned to Scaler's mission, highlighting success stories, student journeys, and program innovations.
• Collaborate with internal teams (product, curriculum, admissions) to create high-quality, engaging, and shareable content.
• Distribute content via owned channels, third-party publications, and social platforms to reinforce brand leadership in education.
4. Partnerships
• Establish and cultivate strategic alliances with edtech companies, corporates, and industry bodies.
• Negotiate and structure partnerships that drive brand visibility, student enrollment, and thought leadership.
• Measure and report on partnership ROI, ensuring sustained value for both Scaler and partner organizations.
5. Strategic Leadership & Team Collaboration
• Serve as a key stakeholder in cross-functional initiatives, working closely with Admissions, Product, and Operations to align marketing efforts with institutional objectives.
• Lead and mentor a small but high-performing team; foster a culture of innovation, accountability, and excellence.
• Continuously refine marketing strategies using real-time data and market trends, positioning SST as a category leader in higher education.
