Notofire Pvt Ltd
Website:
no2fire.com
Job details:
Position: SBU Head – Fire Alarm Systems (FAS), Government & Private Sales
Company: Notofire Private Limited
Reporting To: Managing Director / Directors
Location: Noida with Pan-India travel
Function: Sales & Business Development – Fire Alarm Systems (Government & Private Sector)
About Notofire:
Notofire Private Limited is a DPIIT-recognised MSME and technology-driven manufacturer specializing in addressable fire detection and alarm systems, fire survival cables, digital linear heat sensing (DLHS) cables, and railway signalling equipment. Our product portfolio includes:
LPCB Certified Addressable Fire Alarm Systems
UL Listed Digital Linear Heat Sensing Cables and Modules
UL Listed Fire Resistance Cables
IS 17505 Pt-1 Fire Survival Cables
Exclusive Partners for Multiple Brands of Aspiration Smoke Detection Systems
Notofire holds multiple approvals with leading Government of India organisations, including CPWD, PWD, RDSO (Indian Railways), Military Engineer Services (MES), Airport Authority of India (AAI), and several others, backed by international technology collaborations and a strong presence in both government and private infrastructure markets.
Position Summary:
Notofire is seeking a dynamic and result-oriented SBU Head – FAS, Government & Private Sales to lead and scale the Fire Alarm Systems business vertical across government and private sector channels on a Pan-India basis. The role demands a strategic sales leader with deep expertise in ELV/Fire Alarm systems, strong government tendering acumen, and an established network of consultants, PMCs, and institutional stakeholders. The incumbent will own the P&L-linked sales targets for the vertical and report directly to the MD and Directors.
Key Responsibilities:
- Lead end-to-end sales and business development for the Fire Alarm Systems (FAS) vertical across government and private sector segments, Pan-India.
- Develop and execute a robust sales strategy, identifying priority markets, organizations, and project pipelines to maximize revenue and market share.
- Drive engagement with key government bodies and institutions such as CPWD, PWD, MES, AAI, Metro Rail Corporations, Defence establishments, and other relevant departments.
- Build and maintain strong relationships with consultants, PMCs, architects, and specifying authorities on a Pan-India basis to ensure product specification and approval in upcoming projects.
- Track, evaluate, and strategically pursue government tenders — including tender documentation, technical/commercial bid preparation, compliance, and liaison with procurement authorities.
- Identify and develop new business opportunities in the private sector (infrastructure, data centers, commercial real estate, industrial projects, etc.).
- Own and deliver a minimum of 30% Year-on-Year sales growth for the vertical through disciplined pipeline management and market penetration.
- Lead, mentor, and (where applicable) build a regional sales team to support Pan-India business objectives.
- Monitor competitor activity, market trends, regulatory developments, and pricing dynamics to inform strategy.
- Represent Notofire at industry forums, exhibitions, and government consultations relevant to fire safety and ELV systems.
- Provide regular sales forecasts, MIS reports, and business reviews directly to the MD and Directors.
- Undertake Pan-India travel as required to meet business objectives.
Experience:
Minimum 8–9 years of experience in the ELV (Extra Low Voltage) segment, with a major and demonstrable focus on Fire Alarm Systems sales and business development.
Proven track record of managing a similar business vertical, with clear evidence of consistent business/revenue generation.
Domain Expertise:
- Strong, working knowledge of Government tendering processes and planning activities (technical & commercial bid management, compliance, and liaison with procurement bodies).
- Sound understanding of ongoing and upcoming government projects across sectors (Railways, Defence, Airports, PWD/CPWD, Metro, etc.).
- Established network of consultants, PMCs, and specifying authorities on a Pan-India basis.
Skills & Attributes:
Ability to design and execute effective sales strategies, identifying focus areas, target organisations, and growth opportunities.
Strong track record of achieving and maximizing sales, with a target orientation of minimum 30% YoY growth.
Excellent leadership, negotiation, and stakeholder management skills.
Strong communication and presentation abilities for engagement with senior government and private sector stakeholders.
Self-driven, entrepreneurial mindset with the ability to operate independently while reporting directly to top management.
Willingness to travel extensively across India as business needs require.
Qualification:
Bachelor's degree in Engineering (Electrical/Electronics) preferred; MBA in Sales & Marketing will be an added advantage.
Direct Reporting to: Managing Director and Directors of the Company
- This role offers the opportunity to lead a strategically important business vertical for a fast-growing, technologically advanced, and government-approved fire safety solutions company.
Interested Candidates can share their Updated CV on hr@no2fire.com
Click on Apply to know more.