Senior Managing Director, Integrated Marketing (M4)

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life. To have access to education. To be in a safe environment, protected from harm. We work in some of the world’s hardest-to-reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children, and the future we all share. 

The Role

As the Senior Managing Director, Integrated Marketing, you’ll be integral to our work in helping vulnerable children achieve a brighter future. Working closely with the Head of Marketing you will help shape the overall go-to-market strategy to achieve our private fundraising and advocacy goals. You will lead a dynamic and collaborative team dedicated to driving consistent, impactful brand experiences that promote action. This role will set the strategic direction for marketing, ensure alignment to organizational goals, integrate across functions with a focus on Mass Marketing Fundraising and Cause Brand Marketing, and drive accountability for results - ensuring that Save the Children’s brand promise is consistently expressed across channels in a way that drives reach, resonance and revenue.

Location

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

 

What You’ll Be Doing (Essential Duties)

*not inclusive of all role responsibilities. May be subject to change.

Strategic Planning and Implementation (50%)

• Serve as primary deputy to the Head of Marketing, contributing to the design and execution of the Division’s overall go-to-market strategy in support of private fundraising growth.
• Sit on the Marketing & Growth extended leadership team, actively shaping divisional priorities and aligning cross-functional strategies to deliver integrated, audience-first brand experiences. Accountable for the strategic vision, integration, and results of:
• Integrated Brand Activations - leading enterprise-level, insight-driven, cross-channel brand activation planning designed to build demand against organizational priorities.
• Cause Brand Marketing – responsible for cause marketing partnership strategy, co-marketing initiatives with Corporate Partnerships, and ensuring brand consistency across partner activations.
• Content Strategy & Governance – developing cohesive, insight-driven content frameworks that ensure relevance, consistency, and audience alignment.
• Partner closely with the Creative Director as a strategic collaborator to ensure activations and brand expression are brought to life through compelling, insight-led creative.
• Partner closely with Fundraising Acquisition and Retention teams to ensure brand-led activations align with targetable audience strategies and donor segment objectives.
• Responsible (through Team Leaders) for execution of campaigns, content production, and creative delivery, ensuring high standards and on-time, on-budget outcomes.
• Ensure strategies are grounded in audience insights, brand research, and performance data; work with the Research & Insights team to shape the agenda and apply findings.
• Champion marketing innovation by identifying emerging channels, technologies, creative formats, and engagement models to reach and inspire target audiences in new ways.
• Serve as a consultant and key decision maker on the Global Brand steering committee - collaborating with global colleagues to activate the brand and content at scale in the U.S. and internationally.

Team Leadership, Management and Collaboration (35%)

• Train, develop, coach, lead, and supervise staff direct reports and their teams, clearly communicating organization, division and department priorities, and how their work contributes to our mission and supports Save the Children values.
• Develop and manage operating procedures across Integrated Activations, Cause Brand Marketing & Content Strategy & Governance, and Creative, ensuring strategies and outputs are mutually reinforcing and aligned to enterprise objectives.
• Represent the Marketing function in senior-level internal and external forums, including leadership meetings, strategic planning sessions, and partner engagements.
• Embrace and promote a mindset of continuous improvement, building both integrated marketing plans and effective ways of working across teams and divisions within the organization.

Budget, Measurement and Tracking (15%)

• Oversee budgets for brand, cause marketing, content, and creative, including leveraging pro bono resources.
• Set and track KPIs for awareness, engagement, and revenue impact; ensure cross-team accountability for results.
• Monitor performance of campaigns, content, and creative to drive continuous improvement and innovation.
• Identify and scale best practices for integration, efficiency, and impact.

Required qualifications for the role

• Minimum of a bachelor’s degree or equivalent experience, plus at least 13 years of relevant experience in Marketing, Brand Strategy or Integrated Campaign
• Team player with strong relationship building qualities
• Demonstrated results-driven professional with proven success leading efforts in brand marketing
• Proven ability to train, develop, motivate, manage and nurture talent
• Independent problem-solver and decision-maker
• Organizational skills with proven attention to detail, and demonstrated success in working with and meeting multiple and competing deadlines and priorities
• Professional proficiency in MS Office suite
• Professional proficiency in spoken and written English
• Demonstrated ability to communicate and collaborate effectively with individuals and teams at all levels, both internally and externally

Preferred qualifications for the role

• International experience a plus

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

• Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $170,850 - $190,950 base salary
• Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $154,275 - $172,425 base salary
• Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $138,975 - $155,325 base salary 

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location (more information on job structure is available here).

About Us

We are looking to build an inclusive team at Save the Children. We offer a range of outstanding benefits to support this goal:  

• Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays and hybrid working opportunities
• Health: Competitive health care, dental and vision coverage for you and your family
• Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits
• Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees
• Retirement: A retirement savings plan with employer contributions (after one year)
• Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events
• Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services
• Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Click here to learn more about how Save the Children US will invest in you. 

Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. 

Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all. 

If you require disability assistance with the application or recruitment process, please submit a request to applicantsupport@savechildren.org.  

 

Provides global humanitarian aid and education for children.