Digital Marketing Analyst

Overview We are seeking a Digital Marketing Analyst to join the Channel Management Division. The Channel Management Division is responsible for all Aramco corporate channels which includes: website, social media channels, Aramco Life application and print publications. As a Digital Marketing Analyst your primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website. Responsibilities As a successful candidate you will be required to perform the following: • Provide in-depth analysis of social media campaign and website performance • Identifying trends and opportunities for optimization. • Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements. • Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments. • Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format. • Assess emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge. • Perform testing and analysis to determine the effectiveness of various campaign elements, such as: creative formats and messaging strategies. • Increasing a website s visibility in search engines to drive organic and paid traffic. • Analyzing performance metrics, and staying up to date with search engine algorithm changes. • Work closely with the content creators and web developers to implement strategies that improve rankings and maximize Return On Investment. Education & Experience Requirements As a successful candidate you will hold a: • Bachelor s degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university. • Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization. • Understanding of analytics tools, social media and website insights platforms, and data visualization software. • Proficiency in using data to inform digital strategies is a requirement. • Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies. • Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights. • Familiarity with digital advertising platforms, such as: Meta Ads Manager or LinkedIn Campaign Manager is also necessary. • Collaborate effectively with cross-functional teams, ensuring data insights align with broader social media and company objectives.