HCLTech
Website:
hcltech.com
Job details:
Head of SAP Marketing
- Level : GM/AGM
- Location: Noida
Role Overview
We are seeking a strategic and results-driven marketing leader to oversee the design and execution of global, integrated Go-to-Market (GTM) campaigns for the HCLTech SAP Ecosystem Business Unit. This role will lead multi-channel demand generation initiatives, align with cross-functional stakeholders and drive measurable pipeline outcomes.
Key Responsibilities
Campaign Strategy and Planning
- Design and manage global GTM marketing campaigns aligned with business priorities.
- Collaborate with cross-functional teams to develop data-driven, scalable programs that generate demand and pipeline growth.
Execution and Optimization
- Lead end-to-end campaign execution, leveraging automation, AI and intelligent triggers.
- Optimize targeting strategies using client and whitespace data insights.
Alliance and Sales Enablement
- Partner with ecosystem and business teams to develop targeted campaigns.
- Ensure alignment with sales teams to support enablement and conversion.
Performance and Reporting
- Oversee campaign performance measurement and continuous improvement.
- Manage budgets, reporting and stakeholder communications.
Team Leadership
- Lead a team of campaign managers and coordinate with media execution teams.
- Foster collaboration and accountability across internal and external partners.
Qualifications
Basic:
- 15-20 years in demand generation marketing
- 10 years in people management
- Master’s degree
Preferred:
- Expertise in full-funnel, multi-channel marketing
- Strong project and stakeholder management skills
- Excellent communication and presentation abilities
- Experience in large, matrixed organizations
- Strategic mindset with a passion for innovation and marketing excellence
- German language skills and/or experience working in Europe / Germany
Click on Apply to know more.