About the role
The Industry Advisor (IA) plays a critical role supporting our Industry business to grow sales pipeline and engage with our customers to secure revenue. The Industry Advisor provides industry perspective, strategic solution advice, and thought leadership to drive pipeline growth and quality through demand generation strategies, support sales cycles and customer co-innovation programs, and contribute to building SAP's leadership position in the industry.
Area 1 – Planning, Strategy, & Practice Development:
Develop and execute a quality and actionable business plan
Quarterly business plan review & Global Industry Business Unit interlocks
Enable Sales, the VAT team, and the Partner Ecosystem on how to differentiate SAP for the industry
Develop compelling industry specific content in support of the five key job areas
Area 2 – Drive Awareness & Incremental Demand:
Develop SAP's brand in the industry through thought leadership, content creation, appearances in industry events, articles, and social & traditional media interviews, etc.
Create and nurture industry customers and communities
Get doors open. Create / qualify new pipeline opportunities
Execute marketing events, social and digital plans
Provide Industry advisory for account planning
Area 3 – Mature Industry Opportunities in Pipeline:
Accelerate pipeline opportunity conversion to qualified customer engagements
Develop industry specific account strategies
Conduct executive first meetings to differentiate SAP based on industry relative to the customer's objectives
Deliver industry specific customer experiences
Area 4 – Support Deal Execution:
Differentiate SAP by industry throughout the sales cycle to increase win rates and grow deal sizes
Help shape the engagement (C to B stage) by advising the sales teams to ensure the right industry message is delivered in deliverables like RFP responses, business cases, product demos, industry solution architecture, etc.
Lead customer executive conversations
Area 5 – Support Customer Success Realization:
Support post sale advisory and Executive Steering Committee meetings for top accounts in plan
Support Industry Customer Advisory Councils and networking
Build and nurture customer references
About the company
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.